We’re such a unique business, so our challenge was how to best market.iM4U did a number of interviews with us, took a look at our existing media, and did a deep dive into our business. They then created a 5-page document that was intended to be the roadmap for our marketing campaigns moving forward.We were very happy with the document they created. When we showed iM4U’s strategy to the mangers of the different wings of our business, all of them were excited about how the businesses they work with were being represented.