I purposefully design websites around search engine optimization to provide a better outcome and ROI. Many designers are eager to design a website without doing a full analysis of their client’s website and business objectives. Understanding the client’s objectives and target audience allows for better research on keywords and user-intent. Including search optimization within a new website will allow for better navigation and a clearer understanding of your products and services to search engines and provide a better user experience which helps reduce bounce rates and increases click-through rates.
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