New Perspective Marketing
New Perspective helps transform your digital marketing. We are a growth agency with almost two decades of experience in helping clients get more leads, close more deals, and increase their competitive advantage. Your success is our passion.
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In days long past, the best agencies were those that simply had the best graphic designers and media buyers. Those experts are now ineffectual unless they’re partnered with technologists, analysts and strategists. Customers are becoming more creative, if not more resolute, at avoiding advertising messages. And every day new companies introduce new marketing tools to engage them. This dynamic has complicated, if not made more critical, the process of choosing the right agency for any company. At Chasm, we have to reach a very small audience of decision makers and influencers in order to access multi-billion dollar markets. I liken it to shooting the wings off a fly that is 10 miles away during a hurricane…and having a single bullet to do it. When undertook the search for an agency did we did so with the understanding that it was beyond critical that we found a team that understood us and that shared ownership for the results we’d together achieve. We expected that we would need to put forth a supreme effort to identify and find our target audience, to define the write message to engage them and the write vehicles through which to communicate with them. From the first moments we met the team at New Perspective they were in the lead. Not that the other agencies aren’t very qualified and competent…NPWS just took that different an approach. Rather than highlight a range of innovative marketing tools and techniques, or presenting a particular creative strategy, they focused on outlining a PROCESS. The discipline and structure of that process enabled us to definitively identify and target the highest priority buyer personae, and with the right messaging. Further, their expert SEO team enabled us to make a virtual about-face in the positioning articulated on our web site while at the same time actually enhancing our domain authority. At the end of the day, we found a true and extremely capable partner in the team at NPWS…with a combination of skills, dedication and accountability unmatched in more than 30 years of working with some of the best marketing professionals on the planet.
In 2018 we set some aggressive new business goals, so we worked with our partners at New Perspective to develop a strategy to help make it happen. They took our growth goals and backed into a strong plan with monthly targets and clear attribution reporting. I love that we can see where our leads come from along with the cost of different marketing campaigns. Not only that, but along the way New Perspective has helped our team gain important knowledge, specifically bridging the gap between what we do, what they do, and how it all ties together. This was crucial in the continued success of our marketing efforts and the results speak to that. Not to mention they are so easy to work with, and quick to respond with any questions and follow up we have. Our business is changing constantly, and they are always flexible and ready to help. We are making smarter decisions now, and we are excited to continue this strong partnership with New Perspective! We heartily recommend their entire team!
During our initial meeting with New Perspective, we knew they were a perfect fit for us based on their experience, their adaptability in working with a worldwide company headquartered in France, and their quick understanding of our business and challenges. The strategic process was well-documented and organized to ensure all parties were on the same page at all times. Their approach was creative, collaborative and pragmatic, and the knowledgeable team helped us focus on our end goals the whole time.The redesigned website is a big improvement over the old site. It is mobile responsive, user-friendly, attractive, has conversion points, and our traffic has increased dramatically.With New Perspective’s “problem solver” approach and continuous support, we were able to launch a beautiful website and create an entire inbound marketing strategy from scratch to help us increase our brand awareness and generate leads. I would recommend New Perspective without hesitation! Besides being very friendly, they are knowledgeable and professional. Thanks to everyone on the team for their awesome support and all the fun we’ve had so far.
We approached NPWS for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. It made the choice to go with an inbound marketing agency really easy when they have a very effective inbound sales approach.The rest of the process was just as delightful. The NPWS team was extremely friendly, professional, and responsive. They kept the project on track and on time and delivered an excellent new website that we could not be more thrilled with. From the strategic layout and thinking behind the structure of the website to the overall aesthetic design, NPWS truly outperformed our expectations.Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.
NPWS has played a critical role in the success of our website sales and to the bottom line of our company. Their suite of services from strategy, development, creative, editorial, SEO, PPC and much more has been an extension of our organization for years. Everyone we work with is smart, fun and exceptional problem solvers. They have brought us from ground zero to a thriving company!I definitely recommend them to anyone who needs a full-service, progressive road map. From my experience they will plan the route, pave the road and drive the car. We would honestly be nowhere without them!
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