One of the most important things that a marketing agency can do for you is developing a solid marketing strategy with setting specific goals and targets that fit your business needs. Too often, people shoot for goals they aren’t going to be able to achieve. If you’re seeking the highest quantity search terms, you can’t start from the highest targeted terms. Instead, you need to build your domain authority over time. Constructing a keyword strategy based on our target audience and key brand message help us identify which are best suited for you. The keyword that are suitable for you depending heavily on your Domain Authority. Your Domain Authority is your relative clout online. It’s a factor of website traffic, back links, and quality content that your audience wants to read. A consistent and concerted effort on all of the above is required in order to enhance your visibility online. This requires significant time and effort, which is why many small businesses chose to hire an outside firm.
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