How To Use Promo Codes To Boost Your eCommerce Store’s SEO

How to Use Promo Codes to Boost Your ECommerce Store’s SEO

The use of promo codes is a valuable marketing tool in your strategy for eCommerce stores of all sizes. It’s no secret that promo codes draw potential buyers and encourage them to buy, among several other benefits we’ll get into later. And promo codes are endowed with a remarkable ability to enhance your eCommerce website’s SEO as well. 

Considering the fact that there are over 15 million coupon-related searches and queries every month, improving your eCommerce store’s SEO can afford you a valuable opportunity to attract a large demographic of people that want to buy your products. Luckily, with reputable SEO services, you can get excellent outcomes at affordable prices.

Promo codes can improve your online presence in several ways, like having a good impact on your Domain Authority (DA) and overall rank. Keep reading to learn how you can make the most of promo codes to enhance your eCommerce site’s SEO.

Use Target Keywords

Promo codes are used for attaining all kinds of marketing goals that also improve your website’s SEO. One can target promotion-related keywords that can help you to attract more traffic. This means using keywords like:

  • Promo code
  • Coupon
  • Sale

Additionally, an eCommerce website owner could collaborate with influencers who will spread the word about them. You can also share promo codes on social media profiles, plus include them in your print ads, paid search campaigns and wherever else possible. It will help you attract more traffic from your current customers.

Using promo codes this way will help you generate buzz and improve overall website traffic, conversions and click-through rates (CTRs) and positively influence other valuable factors connected to your eCommerce store.

The various types of promo codes to attract higher traffic include:

  • Sign up for a discount
  • Direct cash discount
  • Percentage discount
  • Free gift
  • Free shipping
  • Expiry promotion

Leverage Expiry Promotion

CTR is an important criterion for ranking on various search engines. eCommerce stores can draw traffic in a number of ways. Improving promo-related keywords can boost conversion rates and increase sales. Use a call-to-action (CTA) and create a sense of urgency using conversion-driven language, for example, “Buy today! Offer ends this Sunday.”

Offer Regular Promotions To Keep Your Site Fresh

Content freshness is an important ranking factor ever since the Google Caffeine Update. Time-sensitive searches get evaluated according to the frequency with which pages get updated over time. With reputable SEO services, you benefit from creating and posting new promo codes on your eCommerce store regularly, creating independent promo codes that you can update with all your deals and including these promo codes on your product pages.

You can optimize your website for effective and resourceful target keywords like “deal,” “affordable price,” “reduced price,” “low price” and more. Following this, create internal links pointing back to your promotion page. Now, optimize anchor text for varied types of promotion-related target keywords.

Do not forget to update your page with the next promotional offer and give a note to visitors to grab the upcoming deals.

Try Creative Sales Strategies

Come up with exhilarating sales offers that can attract tons of traffic to your promo page. It proves a useful strategy if you are clearing out inventory and refreshing your listings.

Encourage Reviews

Provide promo code discounts to your audience in exchange for reviews of your products. Google reviews are important in Google Shopping results – everybody that searches for products or services on Google knows this.

Consider Investing in Product Listing Ads (PLAs):

This means Google will display your products in the Shopping search results. It also means that Google displays star rating reviews collected from merchant websites and third-party review aggregators. It’s no wonder that positive and negative reviews and ratings have a prominent say in whether users will click on your product advertisement. SEO service providers would recommend asking customers to give product reviews using promo codes to improve your product’s appearance across the internet.

Another brilliant idea is to use special promo deals for your existing customers by sending them marketing emails directly, for instance, “Get 10% off on your next purchase if you review our product.”

Use Promo Codes for Link Building

Promo codes can help your SEO with link building. Promo codes should be designed for sharing on other websites, offering you an opportunity to build new links that direct towards your site. Coupon affiliate sites are also a large part of link building using promotional codes.

One can also look for niche coupon sites where you can get links back to your website if they feature your promos. Coupon affiliate sites comprise a large part of your link building. However, remember that there are many spam coupon sites present. It is essential to steer clear of spam websites, which do not rank among top results and often display spammy codes.

The best way to check a reliable coupon site is to ensure that it has great metrics like high DA and quality backlinks for SEO.

Don’t Forget Influencer Platforms

The boom in the eCommerce market has been evident for a long time. It presents a competitive challenge to stand out, irrespective of the size of your eCommerce store. Use unique strategies to spread the word about your products, like asking bloggers and influencers to pitch your products.

Bloggers and influencers provide several additional ways to generate links with your promo codes. You must keep track of blogs and other niche sites for finding sites where you can collaborate. Some websites could feature your products on their blog, providing a highly cost-effective way to help your target audience learn about your products and drive more traffic to your website. Bloggers can feature one of your products on their blog, perhaps offering a discount and encouraging their audience to buy.

Some of the best influencer platforms you can use for your SEO campaign to streamline this process include:

  • Intellifluence
  • Influencity
  • Fourstarzz Media
  • Public Fast
  • Heepsy
  • NeoReach
  • HyperAuditor
  • Webfluential
  • Pitchbox
  • Klear
  • Activate

Overall, creating and posting promo codes on influencer platforms is one of the best ways to increase your outreach to your audience. It can also improve your SEO by creating buzz, encouraging reviews, targeting new keywords and building links. Always keep SEO in mind for your next promo code campaign and reap complete benefits from your efforts.

You will also find a host of retailers that can run various promotions and convince shoppers to buy. Many online shoppers today will leave your site before making a purchase.

There are several unique and innovative coupon codes and promotions that can push consumers on the basis of an impulse alone. Giving cart-level discounts can be enticing enough and can greatly increase conversion rates.

Best Practices for Leveraging Coupon Codes

  • Promos can be used to encourage interaction with current customers and also for showing customer appreciation.
  • Use different terminology for referring to a promo code, like “special offer code” or “voucher” to avoid coming across as too salesy. 
  • Practice SEO techniques for increasing the visibility of your promos and coupon codes. 
  • Use varied promos, like shipping codes, loyalty reward codes, social media codes, pre-launch promo codes and more.

The Takeaway

Exceptionally versatile, promo codes not only help you boost the traffic of your website but also increase revenue. With promo codes as a part of your eCommerce website’s SEO strategy, you’re on your way to growing your business. Use the tips listed above to improve your sales and conversion rate starting today.

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