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Every business owner wants more significant traffic and qualified leads on their website, for which they invest in search engine optimization. But, this is not one time task; it needs constant effort to derive desired results. For that purpose, the marketer also needs to perform a search engine optimization (SEO) analysis to see where their efforts are heading.

The SEO analysis can be done manually, but it takes a lot of time and effort. This is where SEO tools come into play. They help to complete tasks faster and more efficiently, which saves both time and money for website owners and SEO experts.

What Is SEO Analysis, Exactly?

SEO analysis is a process that evaluates the performance of a website. It is used to make decisions about how to improve the ranking of a website or a page in search engine results pages. 

There are many aspects of an online presence that can be evaluated for SEO purposes, such as the domain name, meta keywords, internal links to other websites and social media profiles on Twitter, Facebook and Google+.

An SEO analysis should include an evaluation of:

• The site’s content quality.
  
• The site’s backlinks quality.
  
• The site’s errors: loading speed of your web pages.
  
• The flow of traffic on site.
  
• Presence of social signals directing to your site.

These metrics are also used to compare your site performance with that of your competitors. Of course, you can also run SEO analysis to know what your competitors’ website is up to. But make sure to set a baseline score by performing analysis on your site. 

How To Find the Perfect Tool for SEO Analysis

SEO metrics can be a bit tricky to understand. There are many different metrics that you need to track, and it’s easy to get lost in the numbers. The best way to find the perfect SEO analysis tool for your needs is to research what each of them offers and see which fits your needs best. Just as a keyword research tool will help you find the best keywords related to your niche, so if that’s your goal, then it’s definitely the perfect tool for you.

Best SEO Analysis Tools for You

It’s not enough to just have a website or content if you want to rank higher in Google search results. You need to know how to optimize for SEO and what tools are best for doing so. SEO analysis can be daunting, especially for those not skilled in it.

Many different SEO analysis tools are available on the market today, but some stand out from the rest. 

1. Google Analytics

Google Analytics provides a range of features designed to help you analyze data in many different ways. For example, it helps to know the number of unique visitors. But in addition to that, you can also know how many of those visitors came from a particular country. The service can help you understand what’s working on your site so you can make informed decisions about your online presence.

Main features of Google Analytics:

• Tracking the website traffic: This can help you know your campaign’s success. It can differentiate between organic and non-organic web traffic.
  
• Engagement reports: Gives reports on audience engagement at every webpage, directories and page exit metrics in the form of lines, graphs and pie charts.
  
• Content performance: Analyze the site content performance and determine engagement metrics based on that.
  
• Multi channels report: Helps in identifying which channel is bringing the most conversions.

Google Analytics is a free and easy-to-use SEO analysis tool, you can also find its paid version. It doubles its result accuracy if used along with Google Console.

2. Ubersuggest

UberSuggest is a free keyword-finding and search intent tool that can give you hundreds of ideas in just seconds. Through this keyword finder, you’ll have access to the top search results and be able to discern whether people are using it as a long-tail keyword or searching with popular intent.

Main features of Ubersuggest:

• Keyword research: It can be used to find long-tail keywords relevant to your business.
  
• Keyword search volume: It is an excellent way to generate new keyword ideas and find search volume for these keywords.
  
• Competitors’ insight: It’s great if you want to gain more insight into the keywords your competitors are targeting.
  
• Ubersuggest reports can show keyword competition, CPC and ongoing trends.

 Ubersuggest is a free, open-source tool that you must use for your SEO analysis.

3. Ahrefs

Ahrefs is an SEO analysis tool that helps businesses in the digital marketing industry. It can be used to identify keywords and links to level up your content game for a website and analyze the competition.

Main features of Ahrefs

• Keyword explorer: Ahrefs is known as the best in their field when it comes to keyword research because they have a very detailed Keyword Explorer tool that makes the process much faster, along with giving you monthly search volume.
  
• Site explorer: It tells you how every web page of a website performs.
  
• Content explorer: It can suggest web pages with specific keywords and topics that impact your content, provide you with a huge database of backlinks for content marketing and help in backlink analysis.
  
• Rank tracker: It will show your competitors’ performance to give you an idea of where you stand in relation to one another.

Ahrefs is a paid SEO tool, but it offers free tools as well, like backlink checkers, that can be used for managing and optimizing campaigns. Market giants like Google, Youtube, Netflix and many others are using this tool.

4. SEMRush

SEMrush is an all-in-one SEO analytic tool that provides online marketing tools, ranking reports and much more. It can be a bit overwhelming at first glance because it’s packed with features. Those who have used it for years say that the key to success with SEMrush is understanding your actual business goals and then using the right set of features. You can also hire an SEO expert if using analytical tools seems technical. 

Main features of SEMRush:

• Analyze backlinks: It helps you find your competitors’ keywords and ad campaigns, their backlinks and social media activity.
  
• SEO: This tool is also very helpful in finding your own website’s SEO issues, providing you with suggestions on how to fix them.
  
• Content marketing: It will produce SEO-friendly text, highlight content patterns and provide tips on how to improve it. This tool also provides valuable topics to help you improve your traffic.
  
• Competitive research toolkit: It helps you find niche players, make game-changing decisions and compete with the best of them. You can explore your competitors’ traffic, find ways to grow your market share and more.

In 2015, SEMRush announced that it would be discontinued as a freemium product and transformed into a subscription-based model. It is used by many  B2B marketing giants  like Amazon; it has 20,000+ partners and 7,000,000+ active users.

5. Spyfu

Spyfu is a web-based software. The software is mainly used by internet marketers and small business owners who want to know how their website ranks in terms of keywords. and competitors. Using this tool, you can track and manage all your campaigns on Google and other search engines, monitor rankings and gather contact information on leads.

Main features of Spyfu:

• Use this insight to create better competitive strategies that stand out from the noise and increase your visibility in search engine results.
  
• Competitors’ pay-per-click (PPC) keywords: You can use this tool to analyze other businesses’ PPC strategy and improve your marketing game.
  
• Competitors Keyword: It also provides information about the website’s competitors and the keywords they are targeting.

You can simply enter your website’s URL into the “Get Info” option, and a quick overview of the analyzed site, like a websites rank in Google search results, the number of links from unique domains and much more, will appear.

Spyfu offers three types of paid plans, differing in price and specs, so you can choose what suits you the best.

6.  Upcity Free SEO Report Card

The Upcity free SEO report card is a great tool to get a quick overview of how your site is performing in the search engine ranking and find out what you need to do to improve it. The report card highlights the most important aspects of SEO, such as keywords and links, and provides you with an overall grade for your website.

Main features of Upcity free SEO report card:

• Ranking tool: We can know where our website is ranked on a search engine.
  
• Link-building comparison: It can show a comparison chart between you and your competitors’ link building.
  
• Credibility metric: The report can show the trust level of your site.
  
• Current indexing: The Upcity free SEO report card current indexing is a tool to help you understand the current state of your site. It gives you an insight into your website’s SEO health, including how many pages are indexed, how many are not and what Google sees as your top keywords.

As the name states for itself, It generates a free report card for you; therefore, it is free to use.

Conclusion: The Importance of Doing a Regular SEO Analysis on Your Site

BrightEdge Research found that SEO drives 1000 percent more traffic than organic social media, so it’s no wonder that 60-70 percent of search engine marketers start with an SEO campaign.

Monthly SEO analysis is necessary for any website owner who wants to be in the top rankings. This includes checking on the traffic, examining the content and looking into any changes happening in Google’s algorithm. It also includes determining what tweaks can be made to improve their rankings.

These tools are best to assist you in SEO analysis; therefore, if you are missing out on using them, now is the time you get your hands on them to double your SEO marketing results.