SEO Copywriting: 12 Easy Tips for Better Content and Higher Rankings

Businesses always are looking for ways to increase their online success. If you want to get more traffic, you should put a lot of effort into improving your search rankings. If your company doesn’t have the positions it deserves online, you should look for more effective SEO methods and practices.

Creating content that will perform well in the SEO context is a task that has proven to be challenging for millions of content creators. Of course, the most important thing is to produce high-quality content. However, you won’t be able to improve your rankings if you don’t pay your attention to other factors, as well.

Your content should be not only relevant and interesting for the audience but also optimized for search engines. Optimized content can help you boost your rankings in search results because Google and other engines can understand that it is valuable. Besides, the Google algorithm constantly evolves and changes so content creators need to keep up with the latest trends and improve their content all the time.

Even though optimizing your content for SEO can be a time-consuming and even difficult task, it’s nevertheless rewarding. If you manage to increase your website’s positions in search results, you will also improve your conversion rates, reduce your bounce rates, and boost your overall website traffic. In addition, you’ll significantly increase your brand awareness and establish your authority in the niche.

How to Check Your Google Rankings

Personalized search won’t enable you to see your real rankings. However, you can switch to the incognito mode. Open an incognito window and try to search for your products or services. You can also check out how well you perform in different cities by combining keywords related to your business and a particular location so that you’ll get more results that take into account the location. Sometimes, businesses find out that their pages don’t rank for any of the necessary keywords, and such sad results mean that these companies don’t use the right SEO methods.

To rank higher, you should adjust your content according to the search engine’s preferences. Although robots don’t understand your content literally, there are many factors that they take into account to determine whether your page is relevant, authoritative, interesting, and engaging. There are many strategies of SEO optimization that may work better or worse for each particular business. However, there are also some proven tips that will certainly help everyone.

12 Proven Ways to Improve Your Content and Rankings

1. Address your topic in detail

The best thing you can do to make your content more valuable is to go deep in your topic so that you can write content that properly describes the subject and helps people learn more. Given that the main factor that impacts your rankings is the quality of your content, you should make it your main priority.

Address your topic in detail and try to write long posts (2,000+ words). Write guides and step-by-step instructions. Address different aspects of your subject and conduct proper research before writing. To improve the quality of your research, you can use various digital libraries, like JSTOR, as well as Google Scholar.

2. Choose the right keywords for the right audience

Your content won’t reach the right audience if you don’t optimize it using the right keywords. You can understand what keywords you should use if you determine what segments your audience includes, what information they need, and why they need it. This way, you’ll figure out what keywords they would use when searching for the necessary information.

Research your audience, create surveys, and research keywords related to your audience’s possible search intent. Choose keywords related to your industry and use them in all parts of your content. Make sure to include relevant keywords not only in the main section of a page but also in the title, meta description, and alt tags.

3. Improve readability

Google favors many kinds of pages, but all of them have one thing in common: they are easy to read. The readability of your content to a large extent determines whether or not people who’ve clicked on your link will want to stay. Google understands that your page is good if people not only visit it but also actually read it.

The amount of time that users spend engaging with your content is called dwell time, and this factor has a big influence on your rankings.

“Readability can increase dwell time, and you can increase readability by making content that is clear, easy to read, and well-organized. The more people understand you and stay on your page, the better your Google rankings,” adds Adam Simon, content writer at LegitWritingServices, a site that reviews best essay writing services.

4. Use social sharing

While keywords and readability impact your rankings directly, social sharing can do it indirectly. We recommend that you always share your content on social media. Twitter, Facebook, LinkedIn, and Instagram can help you increase traffic, attracting more people. Besides, don’t forget about Reddit because it also generates many links that Google can crawl.

5. Improve your page speed

If your page loads slowly, your visitors will feel frustrated. The loading speed directly impacts user experience and therefore your rankings. Even if it seems like your page loads fast, Google does not necessarily think so. For instance, according to research, when people are visiting retail pages, they don’t want to wait for more than three seconds. Most internet users will close your page if it loads for more than 10 seconds.

To check your page speed, visit Google PageSpeed Insights. To increase the speed, you can:

  • reduce the number of redirects;
  • enable file compression;
  • improve server response time;
  • remove the unnecessary elements from your HTML, CSS, and JavaScript code (minification);
  • use a content delivery network (CDN);
  • leverage browser caching.

6. Include good visuals

According to research, pages that include relevant images get 94% more traffic. The reason is that our brain is wired to pay attention to visuals. Besides, visuals get an immediate emotional response. Good visual content can increase engagement and improve the overall design of your website. We recommend that you use different types of visuals, including illustrations, videos, and infographics.

Adding relevant images and videos will make your content look more professional and authoritative. We suggest that you put some effort into creating original visual content that will perfectly complement the text. However, if you don’t have enough authentic content, you can always use stock images.

7. Optimize your content for featured snippets

Featured snippets appear at the top of search results, and they help users quickly get answers to their questions. These snippets summarize the answer from a certain page and include the URL and title of this page. According to research, featured snippets actually get even more attention than pages that show up first in search results. You can make your content more likely to appear as a snippet if you:

  • create top-notch content;
  • answer relevant questions definitely;
  • include data and statistics;
  • use bulleted and numbered lists;
  • create a clear logical structure.

8. Add links from important pages

Usually, content ranks higher if it has many external and internal backlinks. Google understands that it should crawl a link in the future so it puts this link in the queue, and the link becomes more important. Your homepage, new content, blog, and resources page can be your important pages.

Therefore, we recommend that you link to and from important pages both when posting new content and when refreshing your old content. This way, it gets easier for search engines to find your content and increase its visibility. Besides, you should include some links to authoritative external websites, as well.

9. Become an expert

Google also pays a lot of attention to content published by experts. According to Google’s search quality guidelines, the content creator and their story also are factors that influence the quality of your content. You should build a strong reputation. To do it, you can provide your personal experience. For instance, if you’ve been working in your niche for many years or if you’ve been mentioned on forums, these factors will improve your reputation. Besides, make sure to create a good “About” page on your website and add an author bio section.

10. Optimize images

Optimizing your text is good, but you also shouldn’t forget about your visuals. You can optimize your images for search engines by adding keywords and writing alt tags. Create unique names for each image. We also recommend that you optimize their size because it impacts your website’s load speed.

11. Do original research

The best way to create high-quality content is to do original research. Include statistics and data from studies related to your area. This way, you will give other websites a lot of opportunities to link to you when they decide to cite your findings. Besides, this way, you’ll increase the overall value of your content. According to statistics, 56% of marketers who did original research note that it demonstrated even better results than they expected. Besides, 63% of marketers note that original research increases social shares.

12. Fix broken links

Some of your links to external sources may no longer work, and if you have such links, you should keep in mind that they negatively impact your rankings. Although Google doesn’t penalize websites for links that lead to the 404 pages, they increase your bounce rates and worsen the overall user experience. You can use various tools, including Google Analytics, to find broken links so that you can fix or delete them.

Final Thoughts

Properly optimized content can help you increase traffic and get more leads. Although creating content that performs well in search results can be a challenging task, we hope that our actionable tips will help you. These simple things can help you not only improve your rankings but also create content that is valuable and interesting for your audience.

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