How to Develop SEO for a Small Business | SEOblog.com

How to Develop SEO for a Small Business

Leon Collier

Need Help With Your SEO?

Small businesses with limited budgets tend to see search engine optimization (SEO) as something very scary. This fear develops when they consider that they are competing against the big brands in their industry and they don’t have the budget these brands have.

However, there are ways to develop SEO even with a very limited budget. It might be hard to accomplish and would require you to carry out plenty of steps, but it is not impossible to achieve. Although a big-budget makes SEO development a lot easier, this article includes details of how to build your SEO for businesses with a very limited budget. With the steps stated in this article, you are definitely going to give your SEO campaign the boost it desperately needs. 

Optimize Your Website for Mobile

Optimizing your website for mobile is more important now than ever. The mobile-friendliness of your website is an important factor that Google and other search engines use to rank your website. So, if you really want to be successful in your SEO campaign, then you can’t overlook website optimization. When it comes to ranking on search engines, websites that are mobile-friendly perform better. The reason for this is the mobile-first indexing that Google uses. One of the reasons why this is top of our list is because of how necessary it is. Secondly, is the fact that it is not difficult to implement.

Dominate Local Search With Local SEO Tactics

You might be doing most of your marketing online, but unless your business is an eCommerce store, you likely have a place offline where your business is located. So, before starting to think of the moves to make to compete with the big brands, try to dominate your locality first. It takes very little financial commitment for you, so it is ideal for your small budget SEO campaign and is an easy way for your business to grow.

Local SEO is even more ideal for your business if you also render local services. It is important that you rank first among competitors in your location. One of the first things to do is to get registered with Google My Business (GMB). It is very easy to do this and setting up a business account will take just two clicks.  After you have completed all the processes, your company will show up on Google’s search engine result page and on Google Maps as well. 

In order to ensure that you are top of your search results, here are a few things you can do. 

  • Add your business location to the title tag
  • Make sure to submit the correct NAP information
  • Look for organic reviews
  • Create content that is optimized for your local customers

5 Local SEO Tactics to Include in Your Future Strategies

1. Leverage Guest Blogging

Guest blogging isn’t a new idea to an experienced blogger. Here you take up the role of writing a blog post for a blog that is not yours and won’t appear on your website. When you do this, you become exposed to their audience and you have the opportunity to create awareness about you as an industry expert. When doing this, it is important that you use blogs that are relevant and trustworthy and often get a lot of engagement from their readers. Writing guest blog posts helps to increase traffic for your website and the one you write for.  

In order to be successful as a guest blogger so that your guest blogging effort has the desired effect, there are some goals from college papers you must try to achieve:

  • Give them the impression that you are a thought leader.
  • Engage the biggest blogs and bloggers in your niche or industry in various conversations.
  • Your focus should be blogs with a totally different set of audience.

As a guest blogger, you have to do all that you can to ensure that you do not soil your name or give yourself a bad reputation with poor and inaccurate content. 

2. Make Your Website Visually Appealing

The goal of your SEO strategy is to help you improve user experience (UX) on your website, through which you can rank higher. The first impression that a user gets about your website overall has nothing to do with your content. The first thing that they notice is the appearance of the website. So, the visual appeal of your website is not something that you can afford to neglect. The first impression that your website visitors get depends on things like color, animations and engaging pictures. Add some visual value to your website.

The blog posts on your website should look visually very rich as well. This might require you to get more relevant images. Also, create content types that fall within the range of your budget. It might be a little too much if you are looking to create video content and you engage a video production company. You can instead, make an explainer video to give you that little push.

Your website’s visual quality is important to you and your audience. So, make sure that your website designer is in tune with this. And if hiring a designer is out of your budget, look out for design tools that can help you create better visuals.

3. Improve the Speed of Your Webpages

The speed of your webpages is an important factor for ranking your website. So, it is highly relevant for you to take the right steps to improve your website speed. There is no debate about website speed influencing the user experience of your website visitors. Your conversions and amount of traffic are affected negatively by long load time or slow website speed. It also leads to an increased bounce rate. 

There are tools such as PageSpeed Insights which you can use to determine the parts of your website that you have to tweak to make it run smoothly. Some of the improvements that you must make in order to have a better website load time are:

  • Enable compression
  • Minify CSS
  • Optimize images
  • Make sure the landing page doesn’t redirect
  • Minify JavaScript
  • Minify HTML
  • Reduce response time for the server
  • Leverage browser cache

Using tools like this provides insight into website speed and where to improve. It is a good way to increase your website speed with little effort and less cost. 

4. Fill the Gap Left by Your Competitors

A good idea to help you boost your SEO if you have a tight budget is to look around at your competitors for gaps in their content. This is more like a backdoor SEO campaign technique but it does no harm and is quite simple. 

What you have to do is watch the activity of your competitors on social media so you can know the marketing strategy they are employing for social media. Go through their blogs and check for the missing pieces, check the comments for the needs of their audience. Then you start to create better content based on what the needs of the audience are. You can also improve your past content this way. Your content will basically be more of those things that people want or miss in theirs. This gives you a chance to get links as you will be filling an important gap and as well meeting the needs of people. 

5. Optimize for Long-Tail Keywords and Phrases

Optimizing your content for long-tail phrases or keywords is another way to develop SEO without a budget. This is even more important for you if your niche is a competitive one. What you are trying to get from people is attention, even among the big brands in the same niche. You want people to notice you and your website to appear on the first pages of searches.

First of all, keyword research is very necessary. The truth is, you do not have what you need to compete with these industry heavyweights. All you have is your long-tail keyword. So, it is of utmost importance that you get the keyword absolutely right. It should not be too specific, as well, because no one will search for it.

There are a lot of benefits to using long-tail keywords you may not be aware of:

  • You have very low competition, so it’s easier to rank for long-tail keywords than short-tail keywords.
  • It gives more targeted and more relevant searches, putting you in a position to get more traffic.
  • It brings in qualitative traffic, which can lead to large conversions.

When it comes to using long-tail keywords, you have to get it right with the keywords you use. This can potentially drive large traffic to your site.

Conclusion

If you need a professional SEO services for small business while working on a budget, there really are no shortcuts to it, irrespective of your status as a large brand or whether you’re a startup. Following the ideas stated in this article gives you a chance to do well enough.

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