There are a lot of big, scary words being thrown around as a result of COVID-19. Lockdown, downturn and recession are a few such words that inspire anxiety in the strongest among us. While even the best SEO agencies, like all other businesses, can expect a high churn during these times, there are ways to remain sustainable and operational.
Loren Baker of Search Engine Journal put together an overview of a recent webinar, during which Alen-Jelco Todorov of SEOmonitor dives into how SEO agencies can be proactive when faced with a crisis. Todorov tackles a bunch of different aspects to building out a contingency plan. He encourages agencies to realize that no two situations are identical, so it’s important to adapt his strategies and suggestions to suit the specifics of each circumstance. Because it’s crucial to prioritize your customer relationships during this time, the type of clients you target and serve is an important factor before creating a future-proofing plan.
Todorov emphasizes that now, during this downtime, the future should be top of mind, but you can’t make a decision about what’s to come until you know what is. He insists you re-evaluate and truly understand the fundamentals of your company and how it currently operates. For example, during this coronavirus lockdown time most companies have adopted a remote work setup (rather than shut down) — these companies must consider how the newly adopted technologies will serve them post-COVID-19.
Besides staff and technology, Todorov explains how to manage your monthly expenses, cut costs or negotiate your terms. He suggests building a contingency plan is a team effort and everyone should be focused on three main areas of concern: how to acquire customers, manage them and retain their business.
The clincher that makes this webinar unmissable is that Todorov advises how to practically draw up a contingency plan that accounts for your customers’ needs and promotes the sustainability of your SEO agency. He has accounted for all uncertainties and offers solutions to quelling your customers’ concerns — such as the impact of your team working remotely or their expectations regarding communication about their campaigns.
If you’d like to learn more, you can check out the recap article here or watch the webinar here.
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