It’s difficult to ignore the constant banter about how the more well-known eCommerce stores are profiting during this pandemic. While the facts and figures on this subject don’t always add up (check out this Forbes article), it is indicative of how taking your business online is the only way to truly survive this economic recession.
Most brands have reviewed their online presence and optimized for search during this downtime in the hopes of keeping their doors open. But, now is the time for all businesses in eCommerce to deploy comprehensive search marketing and SEO strategies. If you haven’t already, now is a good time to seek the help of one of the best eCommerce SEO companies.
The eCommerce sector experienced a small dive in traffic since the start of the COVID-19 pandemic. However, there’s an expected upsurge in traffic and conversions as we emerge from the shutdowns. Adobe’s Digital Economy Index published new findings that eCommerce shot up by 49 percent in April — this is not only because of the 110 percent increase in daily grocery sales, but electronics online sales went up by 58 percent and book sales doubled.
Clearly, consumers are happy to spend money to make their lockdown lives easier to manage and while businesses may re-open, the lockdown lifestyle is likely to remain in place. Remote working and homeschooling are two lifestyle changes no one could have predicted but that have become the new normal. Finding ways to manage the most mundane of daily activities has the masses turning to online retailers for their essential needs. As the economy slowly opens up, most consumers will likely continue shopping online — convenience being the clincher here. But also, with most companies operational, online consumers can now browse and even purchase boutique or premium brand items from its online store. The point is, everything any of us could ever need is now seemingly available online.
The internet abounds with advice on how to survive in a recession and trying to always identify what’s most important can be overwhelming. However, to succeed with eCommerce right now and in the near future, you need a solid online restructuring and to build out a powerful SEO strategy. Search Engine Journal has published a new piece to help all online brands figure out the way forward post-pandemic. It’s a worthy read that really gets down to brass tacks — find the gaps, restructure, redesign, create quality, engage and be found. Read the full article here.
More SEO News You Can Use
YouTube has 4 New Ways to Create a Better Experience for Your Viewers: Not yet convinced you know how to create a marketing video? If you’re new to the video marketing game, YouTube is making it easier than ever for you to make videos your audience will love, with four new avenues for better, easier video creation. If you have an existing video channel then YouTube will help you enhance it. All four features have been announced but not all are available yet. Here’s the full story.
Link Building is a Difficult Task that’s Necessary in Online Marketing: Russ Jones discusses link building in his latest Whiteboard Friday session for Moz. He tackles the subject in a way that companies looking to use agencies for link building can gain insights into the benefits of this strategy. However, agencies offering this service can learn how to better serve their clients by applying his advice and tactics. Here’s the video and the transcript.
Don’t Roll Out Your Digital Marketing Strategy Without a Project Management Solution: A robust project management solution is a must-have for any business running a digital marketing strategy. Better time management, communication and reporting are some of the benefits Pamela Parker unpacks in her article about including this tool in your martech stack.
Learn Search Marketing Tactics From Some of the Best SEOs for Free: For two days towards the end of June, you can join a few of the best SEOs in the industry and learn about tech-driven search marketing. This is good timing considering businesses are gearing up to re-enter the marketplace. Want more traffic, qualified leads and increased conversions? Want to figure out how to run a champagne campaign on a beer budget? Register for free for SMX Next: A Virtual Event for Tech-Driven Search Marketing.
Featured Snippets are a Prominent SERPs Feature You Should be Chasing: Ahrefs has published a new blog covering Google’s featured snippet. Many online marketers know to chase the snippet position but are unsure how to do so, how to optimize for it and why it matters. Ahrefs’ Michal Pecánek does a good job of covering the A-Z of featured snippets and explains exactly how to move your brand into this coveted position.
Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.