Google takes Search to the next level with its newest search feature, Multisearch.
On April 7, the company announced the launch of a new “Multisearch” feature that lets you search both images and text using Google Lens, the company’s image recognition tool. Multisearch allows users to search by image and add text to that specific image search, helping refine the search experience like never before.
The Search tool is most useful for queries seeking out visual results, such as those relating to fashion and interior design. With the feature, you can pose a question about an object in front of you and/or fine-tune your search results by brand, color or visual attributes.
This is how Multisearch is designed to work:
Say your favorite shirt isn’t available in your desired color. You can pull up an image of the shirt and add the text “pink” in the search query, and then Multisearch will show results with the same shirt in your preferred color.
In a different example, say you’re looking for curtains and want to make sure they match your room decor. You can take a photo of your room and add the text “curtains” in the search query to find curtains that Google thinks complement your room decor.
Google initially teased the launch of the new search feature last September and revealed it would be rolled out in the comings months after a series of testing and evaluation. Starting April 7, the feature is available in its beta version for US-based English searches.
While it’s ultimately Google’s way of delivering relevant visual search results, Multisearch could open up new opportunities for marketers to diversify the way their audiences access and interact with their content.
YouTube Search Insights To Launch on All Channels in April: YouTube Search Insights, YouTube’s data analytics tool, will be available to brands and marketers by the end of this month. The tool surfaces data based on searchers across the website and features a content gap filter to show searches that people have failed to find videos for. The data pulled is based on searchers’ activities in the last 28 days. With all these insights to offer, YouTube Search Insights allows marketers and creators to effectively map out their content and produce more relevant videos. Starting this week, you can access the tool in YouTube Studio on desktop, under Analytics. Currently, it’s available for English search terms only and shows searches by users in the U.S., U.K., Canada, India and Australia.
Google Ads Releases Manager Account Dashboards: In an announcement last week, Google stated that users of the Google Ads dashboards could have access to data at the manager account level. Previously, the dashboards only showed data from individual accounts. This development would make it easier for advertisers to spot opportunities or potential issues across multiple campaigns at a manager account level. It would also be extremely beneficial for advertisers managing paid accounts for multi-location businesses because it provides them with a holistic, birds’ eye view of their ads performance, costs and other key metrics.
The Google March 2022 Product Reviews Update Is Complete: Google’s Alan Kent confirmed on Twitter that the March 2022 product reviews update is done rolling out 19 days after its launch. Data from Semrush and other providers indicated that the update caused less of a ripple than the December 2021 update. It got off to a slow start and saw volatility peaking on March 31. According to SEO expert Barry Schwartz, sites that were affected “probably felt it in a very big way.” Still, the update’s impact wasn’t as widespread as the previous version. If you were one of the sites that got hit, Google recommends adding images, videos and audio to your product reviews and providing links to multiple sellers instead of just one. These best practices align with the update’s overarching goal, which is to enrich product reviews with helpful, in-depth details with more evidence showing usage of the product.
Yelp Announces New Searchable Eco-Friendly Business Attributes: Yelp supports eco-friendly businesses by making sustainability attributes searchable on its search engine. The new attributes will appear on Yelp business pages and will be highlighted in Yelp’s search results. It’s a welcome feature for companies pushing eco-conscious products and services and a new way to stand out to searchers looking for environmentally friendly options. This new initiative was recognized by Plastic Pollution Coalition’s CEO Dianna Cohen, who shared that the new attributes “will allow people to more easily find eateries, bars, and cafes that are plastic-free and support our values of thriving communities and a healthy, livable planet.”
Google To Use AI To Provide Up-To-Date Local Business Information: Google announced it will be utilizing artificial intelligence (AI) and machine learning to automatically update business hours for brick-and-mortar stores. This is said to be in response to the challenges brought about by COVID-19, which saw restaurants and retailers having to constantly change their operating hours. To address these concerns and better serve searchers, Google built a machine learning model that’s automatically alerted when operating hours are likely inaccurate. If the hours are found to be incorrect, Google will update the company’s business profile using AI-generated predictions. For example, if a business profile is showing that the company is closed on Mondays but Google sees that its busiest hours fall on a Monday, it will determine the hours are likely outdated and update them automatically. This new handy technology will allow local businesses to maintain accuracy on all their business profiles and serve customers’ needs more effectively.
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