SEO News You Can Use: Google Reminds Site Owners To Eliminate Intrusive Interstitials |

SEO News You Can Use: Google Reminds Site Owners To Eliminate Intrusive Interstitials

SEO News You Can Use

Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a seamless, undisrupted browsing experience for visitors and the metrics contributing to this experience. One of the criteria is the absence of intrusive interstitials.  

On Tuesday last week, a group of SEOs discovered that Google was sending out emails to site owners advising them to take down intrusive interstitials to improve their site’s page experience. Search Engine Roundtable’s Barry Schwartz and his team first spotted a copy of the email subject line via a post on the Webmasters forum on Google Search Console, which read, “Improve your page experience by removing intrusive interstitials from [].”

The post didn’t provide any more specifics regarding the email, but Google appears to be sending out notices alerting site owners to intrusive interstitials on their site that could be undermining its page experience. 

“Looks like Google is sending out a new ‘wave’ of mobile intrusive interstitial notices,” SEO speaker Casey Markey tweeted, stating the issue is not a “recon request” and should be solved algorithmically. Site owners don’t need to apply for reconsideration; they simply have to remove intrusive interstitials, including pop-ups and sticky banners, from their site and wait for Google to re-crawl them.

Google defines intrusive interstitials as “page elements that obstruct users’ view of the content, usually for promotional purposes.” An interstitial covers either the whole page or part of it, often completely blocking the users’ view of the content beneath it. The search engine company acknowledges that most sites would have to display dialog boxes or pop-ups for various reasons, but interrupting visitors with intrusive interstitials could “frustrate” them and diminish user trust. Intrusive elements also make it hard for Google to understand the page’s content, directly affecting search performance and rankings.

Intrusive interstitials (or absence thereof) are one of the four metrics used in the page experience update, an algorithm update that aims to understand how users perceive a specific page’s experience. The other three factors are the three Core Web Vitals (load speed, visual stability, interactivity), mobile-friendliness (for the mobile version) and HTTPS security.

While Google’s recent notices on intrusive interstitials don’t seem to require recipients to manually apply for reconsideration, experts still advise taking action and removing them from your site. Intrusive interstitials still factor into your overall web page experience and should be addressed accordingly to avoid a drop in rankings.

More SEO News You Can Use Launches a New eCommerce Platform Complete With SEO and eCommerce Automation: Imagine an eCommerce platform that lets you start selling immediately and manage your inventory across multiple marketplaces in an easy-to-build solution equipped with SEO automation: makes this a reality with its new eCommerce platform. The web technology company shares with Search Engine Journal that this new eCommerce solution is a way for business owners to grow and sell online quickly even without any technical skills. It comes with a backend interface allowing sellers to manage every aspect of their online store, including inventory management and marketing initiatives like SEO. The eCommerce platform can be integrated with various payment methods, major shipping companies and marketplaces like Amazon, eBay and Etsy, allowing them to access over 80 million buyers. With so many capabilities in one, it serves as a one-stop-shop where small-to-medium businesses can manage all daily operational tasks and transactions and compete with larger and more established businesses.

Instagram Is Making Moves To Boost Hashtags: Instagram is taking measures to make hashtags “as valuable as possible for people.” The social media company has modified how Top posts appear on hashtag pages, surfacing more recent and timely content in the section and removing the Recent tab altogether. This change means users will now find newer content exclusively in the Top tab. The goal is to make hashtags more relevant and increase user engagement, moving from its original purpose of simply categorizing content. Current data shows that Instagram hashtags don’t impact engagement significantly, and with these new changes, Instagram is hoping to compel more people to engage with content on the site. So if you’re not actively using hashtags in your promotional Instagram posts, now is the time to reconsider.

Google Is Testing Out “From the Web” and “Others Sites Say” Featured Snippets: Schwartz has spotted two new additions to Google’s featured snippets, “From the Web” and Other Sites Say,” presumably to give searchers more diverse results in the featured snippet position. “From the Web” features text from (and a link to) relevant websites. Following a search query, Google will display excerpts from two or more websites, attaching the source link and site favicon next to each excerpt. The second featured snippet, “Other Sites Say,” is comparable to “From the Web,” except Google lists down three sites beneath a paragraph-style featured snippet. If you haven’t scored a coveted stop in featured snippets yet, the new changes could give you two more chances to be featured and drive more clicks. On the flip side, if you already own valuable real estate on the SERP, you could see a drop in traffic as you’re competing with more sites for the same keywords in the same section. For now, though, there’s no telling if Google will roll these out permanently. 

Google Rolls Out a Conversion Migration Tool for Google Analytics 4: Google makes it easier for site owners to import their existing goals from Universal Analytics to Google Analytics 4 (GA4) with a conversion migration tool. This tool is designed to save site owners time by eliminating the need to set up goals from scratch, but take note that not all goals are eligible or can be imported. For each eligible goal on Universal Analytics, the tool creates a new Create Event Rule and tags the created event as a conversion in your GA4 property. You can migrate two goal types: Event goal and Destination goal; it appears that other types, such as Smart goals, Duration goals and Pages/Screens per session goals, aren’t eligible for automatic migration. For more details on setting up this tool, this Search Engine Land article lays down the basics pretty well.

Survey: 95 Percent of B2B Buyers Say Video Impacts Their Buying Decisions: According to survey findings from video platform company Brightcove and Ascend2, 95 percent of business-to-business (B2B buyers claim that video aids their decision to purchase. The survey polled over 300 B2B decision-makers in enterprise-level companies generating more than $50 million yearly revenue in the U.S. and the U.K. Results revealed that 70 percent of respondents preferred video to any other content format in creating awareness of business-related pain points and problems, while 93 percent said video played an important role in building trust in a company’s ability to fulfill expectations. A whopping 97 percent of B2B buyers claimed they would respond better to sales pitches from a company after watching its video content. It’s clear that when it comes to attracting, nurturing and converting B2B leads, video is a marketing tactic B2B providers cannot afford to miss out on.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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