SEO News You Can Use: LinkedIn Says SEO Professionals Are In High Demand

Brandon George
SEO News You Can Use

Need Help With Your SEO?

Good news to start 2020: A study published last month by LinkedIn shows that SEO professionals are in high demand now in what appears to be a “seller’s market.”

LinkedIn Sales Navigator data shows there are 47,500 U.S job openings related to SEO and 909,000 professionals in the U.S. with “SEO” in their profile. That breaks down to 20 people for every SEO job.

The article also listed some ratios for other types of jobs for comparison’s sake:

  • Software Engineers: 10:1
  • Designers: 23:1
  • Product Managers: 30:1

If you break down the data more, you find that there are 26,500 people on LinkedIn with the word “SEO” in their job title. And the majority of those work in either advertising or marketing. Most work in small or mid-sized companies, with less than 1,000 listed as self-employed.

About 10,500 SEO professionals among are new to the field, with one to five years of experience. Only about 4,000 SEO professionals say they have six to 10 years of experience and about 3,000 who say they have 10-plus years in the field.

So, the SEO job market is even better for those of you looking for SEO manager roles or a position seeking more experienced professionals.

More SEO News You Can Use

Google Chimes In On Role Of Headings In Content: Google webmaster John Mueller further explains the role of headings in SEO and content. Early on, it was important to include keywords in headings for ranking factors but that hasn’t been the case for many years now. Mueller says headings only help search engines understand what the content is about and don’t contribute to ranking factors.

4 Ways To Improve Your Site Speed: Improving your website speed is important not only for a better user experience but also it’s a ranking factor for SEO. Moz.com recently published an article listing four outside-the-box ideas for improving site speed.

Help For Improving Your Meta Descriptions: Meta descriptions don’t help you with your SEO rankings, but they are important parts of your content publishing. The better your meta descriptions, the better your click-through rates. What that means is you’ll have more people reading your content, which in turn could help increase your conversions. Here’s some help for improving your meta descriptions.

How To Deliver Effective SEO Reports: In the latest edition of Moz.com Whiteboard Friday, Cyrus Shepard walks us through strategies and tactics for creating effective SEO reports. She emphasizes tying KPIs to business metrics and shows us how to deliver bad news effectively.

Search Engine Patents To Be Aware Of From 2019: What is the future of SEO? Well one way to gauge that is by following the search engine patents from 2019. Bill Slawski, the director of SEO research for Go Fish Digital, recently published his list of the top search engine patents to know from 2019 that gives us a peek into the technology that Google could start using to generate search results.

How To Identify The Best Focus Keyphrase: Identifying the right focus keyword or focus keyphrase is vital in dictating what you want to rank for in Google. A Yoast SEO plugin helps you optimize your content for your focus keyword or focus keyphrase. Here’s more about the purpose of a focus keyphrase and how to choose just the right words.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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