SEO News You Can Use: How Yoast is Using Digital Storytelling to Boost Engagement

One of the challenges with long-form content is finding a way to engage your audience long enough to actually read all the way until the end.

What you don’t want to do is produce quality, long-form content and then lose your audience quickly because it’s not presented in an appealing way. High bounce rates won’t help with your SEO or conversions.

In other words, just producing quality content is half the battle. You also need to use design and graphic elements to display the content in a way to keep your readers engaged until the last period.

Yoast.com recently produced its first “storytelling page” that should give all of you great ideas about ways to display your content.

Storytelling is one of the best ways to not only inform but also entertain your audience at the same time in helping them digest relevant content.

Yoast’s first “storytelling page” is about diversity and prejudice. Yoast uses video and animation to help engage their audience and boost their content.

As Yoast said, the challenge is having quality and fast-performing animations on the web. Yoast said it considered GIFs and MP4 with autoplay, but in the end it animated SVG images with help from AirBnB’s JavaScript library Lottie.js.

The final result of Yoast’s digital “storytelling page” was a win for the readers.

More SEO News You Can Use

Google Displaying Work to Surface More Fact-Check Content: Google has been displaying fact-check labels in search engine results pages (SERPs) for three years now but recently started highlighting its work to surface more fact-checked content in search results. Fact checks appear in search results more than 11 million times a day for about 4 billion of impressions a year.

Google Search Console’s Index Coverage Report Now More Accurate: Google said via Twitter that as of Dec. 15 the Index Coverage report in Google Search Console is now more accurate. Google says it’s more accurate in its reporting on indexed pages.

Tips To Make Your Google Analytics Data Accurate: Moz.com released another valuable Whiteboard Friday lesson, this time with Ruth Burr Reedy sharing tips for getting your Google Analytics data accurate, consistent and future-proof.

How To Write Quality Meta Descriptions: Yoast.com outlines ways to write quality meta descriptions and take advantage of all 155 characters to increase your click-through rates and traffic to your content while improving your on-page SEO.

Survey Says Business Owners Still Don’t Understand Value of SEO: A recent survey by digital agency Fractl found that many business owners still don’t fully understand the importance and value of SEO … more than 20 years after Google launched. Fractl surveyed 977 people about their Google and SEO knowledge, and 394 of them were business owners.

Learn How 7 Amazon Affiliate Websites Are Thriving: Amazon Marketing Services are now vital for a thriving SEO agency. Ahrefs.com just published an interesting read that examines seven Amazon affiliate websites and what they’re doing to drive traffic and sales and how you might replicate their success.

How Google BERT Will Impact Your Content Strategy: The latest Google core algorithm updated named BERT will impact your content strategy and SEO performance. Perhaps it won’t be a monumental impact, but you’re likely to notice fluctuations. This article outlines three ways you could be impacted.

NASCAR Provides 8 Valuable Content Marketing Strategy Lessons: In this article, the writer outlines eight valuable lessons you can learn about creating a successful content marketing strategy from NASCAR. Yes, NASCAR. Buckle up, and give it a read.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.