SEO News You Can Use: All You Need to Know About the Google BERT Update

Brandon George
Published Nov 11, 2019 by Brandon George in SEO News, SEO News You Can Use
The views of contributors are their own, and not necessarily those of SEOBlog.com

By now, you’ve probably read quite a bit about Google’s latest core algorithm update named Google BERT. But you likely still have a lot of questions about the recent update and how it might affect your SEO performance.

Well, good news. Search Engine Land’s Dawn Anderson just published an in-depth overview of Google BERT that fills you in on the backstory of how BERT can to life. She does a good job of describing the evolution of BERT from the very beginning and how the algorithm works to improve human language understanding. The nuances are fascinating.

BERT is a big deal. Per Google, it’s the largest change to its search system since the introduction of RankBrain almost five years ago. So, you should take it very seriously and learn as much about it as you possibly can.

Search Engine Land also provides a more high-level report about Google BERT for those of you not looking to pull up a chair and inhale the deep-dive from Anderson.

SEO News You Can Use

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Google Webmaster Weighs in on Blocking Robots.txt Files from being Indexed: Google webmaster John Mueller recently tweeted some wisdom about how to block robots.txt and sitemap files from being indexed in the search results. Robots.txt can be indeded like other URLs, and Mueller said the x-robots-tag HTTP header can be used to block robots.txt indexing.

Bing Announces Link Penalties: Search engine Bing has announced new link penalties focused on private blog networks, subdomain leasing and manipulative cross-site linking.

Google Webmaster Conference Update: Search Engine Land’s Barry Schwartz fills us in on the Google Webmaster Conference event last week in California. Schwartz does a nice job of rounding up the highlights from the conference in one post here that hits on updates about structured data, duplicate content, emoji searches, GoogleBot and website crawling tips and more.

University of Arizona Understands Importance of SEO: The University of Arizona recently changed its abbreviation from “UA” to “UArizona” to boost its SEO traction. Arizona was appearing below some heavy-hitters in search queries for “UA” — including Under Armour, United Airlines and the University of Alabama — and has now done something about it.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

Written by Brandon George

Brandon George
Brandon George became the editor of SEOblog.com in 2019. He manages all of the website's content, editorial staff and guest contributors. Since February 2019, he's also served as the Digital Marketing Editor for Thrive Internet Marketing Agency. Previously, he spent 23 years as a professional journalist. He was a senior writer for The Dallas Morning News for 18 years, which included covering the Dallas Cowboys for eight seasons.

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