SEO News You Can Use: Core Web Vitals for Delivering Superior User Experience

SEO News You Can Use

Google announced in May it will use Core Web Vitals for a ranking factor. Google will combine the Core Web Vitals with other ranking factors such as website security and mobile-friendliness (mobile-first indexing from March 2021). However, since the announcement of the Web Vitals as a new ranking factor, there’s been some confusion among the SEO community, site owners and webmasters as to what this update means and how to prepare for it.

When you dig a little deeper, you notice Core Web Vitals consider real-time user experiences on a site. Google measures aspects such as page-load time, the stability of the content on the website, the speed of the site on mobile and whether the site is fast when being used interactively. This aligns with Google’s Page Experience signals and metrics, which are less concerned with the content or text on a web page and instead focused on whether a user enjoys using the website.

The Core Web Vitals update will affect many ranking factors and is bound to cause havoc, shaking many websites from their current positions on the search engine results pages (SERPs). Remember accelerated mobile pages (AMP)? Well, Web Vitals will be replacing this as the new requirement to meet if you hope for your site to appear in Google Top Stories.

Don’t panic just yet as COVID-19 has bought us some time and the release of this Google algorithm update will only take place in the new year. This means webmasters have ample time to prepare. And while we haven’t received any official notice period, you may notice Google Search Console (GSC) has already changed its Speed Report with the Web Core Vitals Report. You’ll see that this new report gives insights into how your site performs against these new metrics. Each page is identified as either a poor URL, one in need of improvements or a good URL.

Updates like this leave many site owners and webmasters nervous that all their hard work will be abandoned and found insufficient according to the new metrics. However, Google has done the necessary research. The search engine’s studies indicate that web pages that meet the thresholds of Core Web Vitals can rest assured that their visitors are 24 percent less likely to abandon their site.

While you should prepare your site for this update, you may be wondering where to start. The first thing to do is check out this piece in Google’s Help Center and review the GSC report change. And then, go about understanding the three signals or aspects of user experience that are considered the basis for this update’s metrics. These are large contentful paint (LCP), cumulative layout shift (CLS) and first input delay (FID). Here’s a basic explanation for each:

  • LCP: This refers to page load time and loading performance (less than 2.5 seconds is best).
  • CLS: This measures the visual stability of the page and how fast the page is stable.
  • FID: This measures the quality of the page during interactivity and looks at how fast the page processes and produces a result.

To prepare for the update in the new year, it’s imperative you address these three metrics first and make sure to improve on the pages that need it. Changes to these metrics are inevitable and will likely be far-reaching and profoundly impactful. It’s a good idea to start measuring and fixing your site as soon as possible.

More SEO News You Can Use:

Did the “Stop Hate For Profit” Facebook Advertising Boycott Have Any Success? While this boycott highlighted the concern around hate speech and misinformation being published on Facebook, the social media giant hasn’t felt a financial impact as expected by the 1,100 participants. According to this Search Engine Land article, Facebook has fully recovered from its stock market decline because of COVID-19 and ad spend increased in the month of July. What’s more, the 10 suggested changes from the Stop Hate for Profit organizers have not been implemented.

Google is Highlighting an Increase in Work From Home Searches to Site Owners in GSC: Via Google Search Console, site owners are being notified of the increase in searches directly related to working-from-home job opportunities. Google is alerting site owners of this increase to highlight that they can and should make use of the remote job structured data markup. Of course, the increase in searches on this topic has everything to do with the pandemic and the effect on working professionals. Matt Southern gives us more details in his latest piece on Search Engine Journal.

Backlinks are Crucial to a Great SEO Strategy but So Difficult to Obtain: Search Engine Watch has put together the nine worst things you can do when embarking on a backlink-building campaign. In this article, you will also learn how backlinks impact your ranking and the cost involved in obtaining these links and guidelines for running an effective link building campaign.

John Mueller Weighs in on the Topic of Online Reputation Management: In a recent Google Webmaster Hangout, Mueller was asked if negative online reviews would negatively impact a brand’s ranking. Mueller’s short answer is that negative reviews shouldn’t affect ranking, but check out the recording to hear what else he said about reputation management in general.

In an Effort to Support the BLM Movement, Google Has Added a Black-Owned Business Attribute: The Black Lives Matter (BLM) movement is supported by Google through the new attribution that helps people find black-owned businesses to support. Jewel Burks, who heads up Google for Startups, says this new attribute is an effort by Google to make Maps and Search more inclusive and to help black-owned businesses meet their business needs. In this article on Search Engine Land, you can read about the other moves Google has made to assist minorities and previously oppressed communities.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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