SEO News You Can Use: DeepRank is Google’s Codename For BERT

SEO News You Can Use

There’s been a rumor doing the rounds that Google is preparing to launch something called DeepRank, but this is false. DeepRank is the BERT algorithm that was launched in October 2019.

Many search experts have been under the impression DeepRank isn’t live and is set to launch soon, but this is inaccurate. DeepRank went live when BERT went live and as of a couple of weeks ago, this algorithm update is considered fully live. At launch, BERT or DeepRank, was only used on 10 percent of English search queries. However, at Google’s Search On 2020 event it was announced that BERT is used across almost all English search queries.

DeepRank is really just the internal code name used at Google in reference to the BERT algorithm. BERT is considered a massive algorithm update, as it helps Google better understand search queries because it is built with natural language processing (NLP). Through a deeper understanding of user behavior nuances and the context of search words, the search results will be more aligned with a user’s true intent.

Barry Schwartz from Search Engine Roundtable reached out to Google to find out why the algorithm earned the name DeepRank. The response was that the algorithm uses deep learning methodology that affects the ranking aspect of Search. Oh, and also, the team thought it sounded cool!

To better understand Google Search and gain a holistic view of what Google is trying to achieve, watch this awesome “home movie”. This movie was created by the Google team and released on its YouTube channel in the middle of last month. It’s fun and informative and speaks directly about BERT around the 44-minute mark.

Take Note: The BERT algorithm is a tricky one to optimize for, but it is the impetus for a bigger focus on developing high-quality content that provides value to the user. Creating content to satisfy search intent should be the No. 1 priority of content creators and marketers.

Now that we understand what DeepRank is, it’s evident there isn’t really any action to take. However, understanding the timeline of changes or updates to Google’s algorithms is important. It helps you better understand the “why” when reading your reports or data regarding your search engine marketing efforts.

More SEO News You Can Use

TikTok Has a Lot Going on Right Now; Here’s an Update: The ban of TikTok from Google’s Playstore and Apple’s App Store in the U.S. has been officially put on hold by U.S. District Judge Wendy Beetlestone. This decision comes about after three users of TikTok claimed to have built a following on the social platform. TikTok is also flooded with election content right now, so in an effort to reduce the spread of misinformation, the platform has removed some election-related hashtags. However (confusingly), only some incriminating hashtags have been removed, not all of them. In more exciting news, TikTok and Shopify have partnered up. Shopify store owners can now publish ads and content on the TikTok For Business platform and leverage the social platform’s 100 million U.S. users. 

Take Mueller’s Ambiguous Answers About Link Building With a Grain of Salt, Says Kevin Rowe: This is an interesting article that gently makes the case for why, even though John Mueller is a Google aficionado, SEOs and webmasters shouldn’t read too much into Mueller’s comments about Google and link building. You’re forgiven if you just sighed with relief. Check out Rowe’s reasoning and suggestions on how to proceed using proven off-page SEO tactics.

While COVID-19 Left Many Business Owners Reeling, Big Tech Enjoyed Record Revenue in Q3: Google, Facebook and Amazon have all reported that their third quarter earnings exceeded expectations and the significant growth is attributed to businesses’ reactions to the pandemic. Apple should be included here but it isn’t as transparent with its financial reports. Greg Sterling has the details of this story and goes on to consider trends that might carry on into the new year. 

GMB Has Undergone 54 Changes Since The Start of 2020: Google My Business (GMB) has become one of the most important tools for business owners hoping to survive 2020. Colan Nielsen reports 54 changes to the GMB platform since January in his article published on Moz. These changes and updates have impacted local SEO and search strategies dramatically and kept business owners and digital marketers on their toes trying to keep abreast of new best practices and customizations. Take a look at the 10 most impactful GMB updates that landed this year.

Topic Clusters or Content Hubs Are a Great Content Marketing Strategy: Check out this incredible success story that showcases how the use of topic clusters on a website can boost site traffic. Samuel Schmitt has every reason to brag about his 1,000 percent increase in web traffic through his smart use of organized and optimized topic clusters on his site. We could all learn from this one!

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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