COVID-19 has sent the business world into a state of panic on a global scale. Staying afloat during these times is top of mind for most business owners and their teams. There are a variety of ways to try and mitigate financial loss, but that doesn’t mean you should reduce all digital marketing efforts.
If your business is considered an essential service then your digital marketing efforts will bolster your current business activities. However, those companies not considered an essential service, don’t despair just yet. If you make smart decisions around your online marketing efforts you can maximize your results. Consider this list of 10 digital marketing ideas during the coronavirus.
In this state of lockdown and social distancing, companies are reliant on digital strategies to communicate to their customers. Don’t shy away from social media and email marketing. Make sure your customers, existing and prospective, are kept up-to-date with your activities during this time. Consider emailing out a newsletter that showcases your social responsibility stance. Let them know what you’re doing to flatten the curve, to protect your staff and to attend to your consumers’ needs. On the social media front, make sure you communicate with sensitivity and empathy at all times. Through entertaining, positive and informative posts across your social media channels, you are helping increase your brand awareness, visibility and customer loyalty.
Be careful with your paid search spend, even though bids are now lower than ever because most companies are cutting budgets. Be more hands-on by switching to manual bidding and manually adjusting your maximum cost-per-click setting. In this way, you can keep up with the constant fluctuations and adjust your campaigns accordingly.
SEO professionals across the globe are reporting losses in their organic search efforts, too, because of lowered search demand. However, don’t stop your search campaigns or put a halt on your content marketing efforts. Your paid search tactics and your organic rankings go hand-in-hand. Reducing spend too significantly could result in lessened organic traffic when business operations stabilize. By maintaining some kind of SEO strategy during this time, regardless of your industry, your recovery period will be far easier when this pandemic subsides.
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