SEO News You Can Use: Google Add New Determining Factor to E-A-T Guidelines

SEO News you can use

On December 15, 2022, Google updated its quality rater guidelines; this time, it’s experience that counts. The concept E-A-T or experience, authoritativeness and trustworthiness now has an additional criterion – expertise, meaning a content creator’s expertise will now be a quality rating factor when it comes to search rankings.

Google’s search quality rater guidelines have been updated and now include the acronym E-E-A-T (expertise, experience, authoritativeness and trustworthiness). 

Quality raters will now consider content creators’ first-hand experience with the content. Additionally, Google is also focussing on trustworthiness. The higher the content creator’s level of expertise, the higher your website’s E-E-A-T score.

Pages with a low E-E-A-T score or YMYL-type pages providing inexpert content will be considered untrustworthy and rated low.

According to Search Engine Journal, Google also pointed out that having a good reputation will not accommodate a low E-E-A-T score. To get a high E-E-A-T score, specifically when showing expertise, it’s great to include others with similar experience, especially on socials.

More SEO News You Can Use

Google Article Structured Data Guidance Gets Updated: Google has updated its Article/NewsArticle/ BlogPosting structured data for headline properties. The schema will now change to align with the title elements and title links. Search Engine Land reported that ensuring your structured data is correct could help boost your search rich results. Previously, there was a 110-character limit for headline properties. This has now been removed; however, Google advises keeping headlines as concise as possible. This is not to say that you can’t have a lengthier headline, but it is important to consider how the title will be viewed in search results. In other words, a very long title may be cut off in search results.

Google Publishes Interesting Research Paper: Resembles Helpful Content Algorithm?: Google recently published a research paper with insights that interestingly resemble the Helpful Content Algorithm. The paper speaks of using artificial Intelligence (AI) to determine the quality of a page. At this point, it is still speculation; however, there are some stark similarities between the two. According to Search Engine Journal, Google tweeted the first notification of the Helpful Content Algorithm on December 6, 2022, stating that it would improve its classifier. It’s also not a manual or spam action. Other similarities include that it’s a ranking signal and determines whether humans have created the content. The last similarity is that it’s not a once-off but rather a “series of improvements, said Danny Sullivan, Google’s public Search Liaison. 

ChatGPT Watermark May Be Added in the Near Future: OpenAI’s ChatGPT-generated content may be easily identified by a watermark. OpenAI plans to use cryptography to add the semi-transparent watermark feature in the form of text or a logo. This will showcase whether the author of the content is ChatGPT. Scott Anderson, an influential and well-known computer scientist, says the reason for adding the watermark feature is to prevent misusing AI in a way that doesn’t benefit humanity. ChatGPTis a large language model (LLM) designed to help align AI systems with human goals and values. It is still not determined when the feature will be added. It could be in the final stages or possibly during the testing stages. For more detailed information, visit Search Engine Journal here.

New Google Search Technology Coming to India: Google search is introducing new search technology complete with search in video, Google Play natural language search, Google Lens Handwriting to text translation, as well as bilingual search results and voice search. It will be available in Hindi, with plans to include Tamil, Telugu, Marathi, and Bengali later in 2023. This search technology will be rolled out in India and may eventually roll out in North America too. There is currently no launch date yet, but it’s suspected that this technology may be used for other purposes in the near future. For more details, read the Search Engine Journal here.

WordPress Doesn’t Automatically Mean Improved SEO Says Google’s John Mueller: Contrary to popular belief, WordPress will not necessarily give you the edge over newly coded websites when it comes to rankings. According to John Mueller, Google Search Advocate, WordPress does not have a search engine optimization (SEO) advantage. Instead, the main benefit of using WordPress is that it’s a lot easier and more convenient than coding an entire site from scratch. For more information, check out Search Engine Journal’s article here.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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