SEO News You Can Use: Google Adds “Your Growing Content” To Search Console Insights

SEO News You Can Use: New Updates to Chrome FLEDGE

Content creators are treated with another Google Search Console upgrade. This time, you’ll see insights about your “properties that are not associated with Google Analytics,” the search engine giant said in its recent tweet.

This report, called “your growing content,” offers insights like impressions and clicks for your top-performing content, even if they are not associated with a Google Analytics property.

Associations, Google explains, is any “connection between a Search Console property and an entity property or property in another Google service.” These properties include the following:

  • Google Analytics
  • Chrome Web Store Account
  • Google Ads Account
  • Android Play Store application

This is a huge win for content creators since they’ll have more tools to understand which content on their website generates the most interest based on key performance indicators (KPIs) like clicks and impressions. 

If you’re a huge fan of data (and you should be), this update gives you more ways to understand how your content is currently performing and interacting with Google Search.

In the same tweet, Google shares a screenshot of how this new upgrade works. Inside your Search Console, you’ll see a report called “Your growing content,” showing how your content grew over the past period. 

It’s live and ready for action for most users, so check it out now if you haven’t yet!

More SEO News You Can Use

Bug? Google Search Console Wrongly Used Desktop Crawler for Mobile-Friendly Websites: Google’s John Mueller recently took to Twitter to report a new bug in Google Search Console. One user pointed out that several of their websites are still crawled by Googlebot Desktop instead of the Googlebot Smartphone despite their Search Console report showing “99% good URLs for mobile.” Despite being mobile-friendly, it appears that the issue is causing some sites to be indexed by desktop crawling instead of mobile crawling. In his reply, Mueller said this “is a reporting issue on our side (and also not related to mobile-friendliness).” The problem began with Google’s last batch of site transitions from desktop to mobile indexing. As of writing, there are still no updates on whether this issue has been fixed. Some users also experienced the same thing, pointing out the wrong indexing by Google. Of course, it’s still important to follow Google’s guidelines on mobile-friendliness to improve your site’s ranking once Google sorts this bug out. Dig deeper into this news with this article from Search Engine Roundtable.

DeepMind Co-Founder Says Today’s Google Search Will Be Gone in a Decade: In a recent interview with No Priors, Mustafa Suleyman, co-founder of DeepMind, shared his bold prediction that conversation will replace the search box as Google’s interface by 2033. This substantial shift in search could significantly impact Google’s role in shaping the web and search engine optimization (SEO) and pay-per-click (PPC) strategies. Suleyman acknowledged that currently, Google’s conversational interface is “appallingly painful” with single answers in the form of 10 blue links. However, he believes the new interface will allow fluent, natural language conversation with Google. This could be an exciting time for Google, as the shift towards rewarding user engagement rather than just simple answers could lead to novel ways of optimizing ads and driving traffic on web pages. Suleyman warned Google to be “pretty worried,” which echoes the sentiments of Google CEO Sundar Pichai, who says the Search experience “will evolve substantively over the next decade.” Read this Search Engine Land post for more of this story.

Google Bard Uses a Smaller Model – Bing Chief: Bing CEO and former Yandex CTO Mikhail Parakhin has weighed in on the issue over artificial intelligence (AI) chatbot speeds, offering insight into why Bing Chat lags behind Google Bard. Parakhin attributed Bard’s superior speed to its smaller model, noting that Bing Chat’s larger size can cause it to run slower. Despite Bard’s recent upgrades, including the PaLM2 upgrade, Parakhin previously stated that Bard still has much work to do to catch up. This commentary comes along with Microsoft executives mocking Bard’s early citation system, which has since been updated. Under the same Twitter thread, Parakhin teased Bing Chat’s imminent integration into third-party browsers as well. Check out Search Engine Roundtable’s post to learn more.

Bing Chat Reporting, Insights, Coming Soon to Bing Webmaster Tools: Microsoft Bing is looking to boost its Webmaster Tools with an upcoming upgrade. The eagerly anticipated refresh, teased by Fabrice Canel on Twitter, is rumored to include Bing Chat reporting for impressions and clicks on sites along the lines of Bing Search. Although initially set for release this month, the new version may still require more testing before it is unveiled to the public. Fabrice has given an update on Twitter, reassuring users that the Bing team is currently auditing and fine-tuning the tool to ensure it is as accurate and precise as possible. And it’s coming soon: “Stay tuned for the upcoming new performance report, just a few more days to go,” Canel said in his tweet. As a sneak preview, Canel also shared a blurred-out screenshot of the upcoming performance report. Explore more of this story from Search Engine Roundtable.

TikTok Is Still Short-Form Content’s Top Juggernaut, Instagram Reels Come Close: Social media analytics company, Social Insider, conducted a study analyzing the performance of Instagram Reels, YouTube and TikTok Shorts. The study revealed that TikTok outperformed both Reels and Shorts in terms of engagement, boasting a significantly higher interaction rate and twice as many comments. “Undoubtedly, Tiktok is a great platform to leverage viral trends, being incredibly powerful for increasing brand awareness, thanks to its tremendous virality potential,” the study said. Conversely, Instagram Reels has the highest watch rate among the three platforms, while YouTube Shorts functions mainly as a means to discover longer-form content. The study recommended a multifaceted approach for companies, using Reels, TikTok and Shorts together to create original content for each platform’s demographic and structure. With this approach, brands can optimize their performance on each platform and achieve the best results. Read more about this study in Search Engine Journal.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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