SEO News You Can Use: Google Analytics 4 Users Can Now Leverage More Google Search Console Insights

Google Search Console Insights now includes support for websites that use Google Analytics 4 (GA4). Previously, Search Console Insights would display absolutely no information if you only set up GA4 for your site, but that has changed.

The announcement was made on Twitter last week, saying, “Have a GA4 property but couldn’t use it with Search Console Insights? Now you can! We are rolling out GA4 support, check it out!”

A beta of Search Console Insights was first released last year and was fully launched in June 2021.

Search Console Insights is geared specifically towards content producers and publishers. It assists users in learning more about how users find the information on their sites and what speaks to them. Data from Google Analytics and Google Search Console are used to create this new experience. 

Now, Google Analytics (G4) users will have access to more data in their Google Search Console Insights report.

More SEO News You Can Use

New Google Rich Results Guidelines For Products: To better comply with the general Google merchant criteria, Google has modified its rich results content guidelines, which now forbid rich results for things that are commonly regarded as illegal or regulated, or that can lead to substantial injury to oneself or others. Weapons, recreational drugs, cigarette and vaping items and gambling-related products are but a few of these. Star ratings, pricing, availability data and other types of rich result markup are all covered by this regulation. Products with rich result structured data markup that are heavily restricted or prohibited or that may allow substantial harm to oneself or others may be affected by this. A Google representative told Search Engine Land: “This might include products like explosives, recreational drugs, and other things that can offer acute threats of physical harm.”

Google Clarifies Course Structured Data Requirements: Google recently revised its Course structures data guidelines for appearing in the Course rich results. The standards now include a minimum requirement of three courses – this can be on separate pages or an all-inclusive page – and, in addition, a Carousel markup will need to be added to a summary or all-in-one page. Although the new criterion is not brand-new, it wasn’t listed on the Course structured data requirements page before. Before this explanation, Course-compliant developers and SEOs would not have been aware of this prerequisite unless they had looked through the Carousel structured data standards. Schools that follow these guidelines will appear in corresponding Course rich results using the Schema structured data for courses.

Google Merchant Center Adds Auto-Tagging for All Free Listings Across All of Google: Auto-tagging for free listings in your Merchant Center account was implemented by Google Merchant Center earlier this year. However, this was limited to the Google Shopping tab. According to SEO Roundtable, all free listings and free local listings experiences on Google will allow you to view conversions using auto-tagging and is now available throughout all Google experiences. Moreover, you’ll be able to use the conversion statistics in conjunction with a web analytics tool to determine how well your listings perform. For example, you can monitor the efficiency with which your free listings and free local listings generate worthwhile client behavior, such as purchases. You’ll also be able to track conversions separately from other conversion types and divide the performance of your free listings and free local listings from overall Google organic traffic with a third-party site analytics tool, such as Google Analytics. If you already use auto-tagging, there is no need to take any further action because additional conversion data from free listings and free local listings will be automatically included in your reports. 

SEJ Trend Report Reveals Small Business Searches Are on the Rise In 2022:

According to a recent Semrush Trend Report, searches for terms connected to starting small businesses, in particular, are on the rise. Semrush reveals which small company categories perform better online after examining the traffic growth trends to organic search performance over time. Here are a few of the report’s main points: The quantity of “open business” searches has increased by 21 percent during the last four years, while searches for all topics linked to starting a small business increased by 76 percent between 2018 and 2022. Although there is an increase in interest in starting small businesses generally, search volume shows that nearly one in five would-be entrepreneurs aspire to open boutiques. Vending machines broke into the second rank of the most-searched small businesses, suggesting they are experiencing the most growth. After examining regional search trends, the research discovers: “Etsy, cleaning, boutique,” whether fully or partially, and “coffee shops” rank among the top 3 small business categories in exactly half of the states. Financing is a topic that comes up in half of the most popular small business-related searches, while small companies experienced an average traffic growth of a whopping 2900 percent. For more insights, visit Search Engine Land Small Business Trend Report.

DuckDuckGo, Ecosia, Qwant Pen Release Open Letter in Response to Digital Services Act: 

Ten principles for fair search engine choice and efficient switching were presented by Google’s competitors in response to the Digital Services Act. The three search engine CEOs laid out ten guidelines in an open letter published on July 5, 2022, to make it easier for internet users to choose their primary search engine. On the same day that the European Parliament passes the Digital Services Act, the publication titled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms” will be made available (DSA). By adopting a new standard to hold prominent online platforms, or gatekeepers, accountable for illegal and harmful information, this ground-breaking political accord seeks to protect consumers. Google, Meta and Twitter are among the companies listed as gatekeepers. According to the given guidelines reported in a Search Engine Journal article, users should be presented with a selection screen for search engines, web browsers and virtual assistants while using a platform for the first time. Additionally, they want these displays presented on a regular basis, whenever “customers are considering changing essential services, and major software updates can reset or impact gatekeeper-controlled search and browser default settings.” Additionally, it emphasized that switching services should be universally applicable, widely indicated as top-level settings, and cost nothing.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.