Google has just announced the latest Product Reviews update. The announcement, made on February 21, 2023, via Twitter, will apply to more than just English this time around.
The update is the sixth of its kind, applying to 11 different languages and can be expected to take around two weeks to rollout completely:
Not to mention, the Product Review Guidelines document has also received a bit of an update. This is to better explain what the product review system is precisely, as well as the role that it plays.
Making this distinction between the system and guidelines may seem minor, but it helps differentiate between when Google updates the document or the system itself.
This update aims to reward product reviews based on real-life experience using the product rather than a mere repetition or summary of the product description. For more information on the February 2023 Product Review Update, see what Search Engine Land has to say.
More SEO News You Can Use
Google Discover Visibility Now Impacted by Google’s Helpful Content System: Various updates and algorithms have affected Google Discover in the past. Now it seems that the Helpful Content system has an effect on Google Discover as well. Google recently updated the search help documentation to read, “The system generates a site-wide signal that we consider among many other signals for use in Google Search (which includes Discover). The system automatically identifies content that seems to have little value, low-added value, or is otherwise not particularly helpful to people.” This may be felt over the months ahead – whether it may have a negative or positive impact is yet to be seen. It’s, therefore, essential to keep an eye on reports in and around the time of updates regarding search so that you can make any necessary changes.
Google Search Console Gets Updated: Google’s Search Console has received an update regarding its user and permissions management. The feature can now distinguish between delegated and verified owners, making it easier to remove verified users without removing the user’s ownership token and allowing you to change the levels of delegated owners, i.e., owner, restricted, or full. It also allows you to see verification tokens for previous or current users as well as tokens belonging to previous owners and the history of ownership events. Google has also provided some best practices to follow concerning the user and permission feature. This includes not giving unnecessary levels of access needed, removing access when it is no longer needed, performing a regular audit and using the share link if reports need to be shared once off.
Google Says Core Web Vitals Should Not Be Top Priority for Small and Local Businesses: John Mueller, Google Search Liaison, suggests that core web vitals should not be a priority for small and local businesses. This was explained by the fact that ranking factors pertaining to page experience are not that important anymore, especially for websites that have very few pages. Google Search Console does not always use CrUX data if the data isn’t considered “full” or meets all the criteria needed to be considered. Provided your page speed is optimal, as users will notice if your page load time lags, it should be fine not to focus on core web vitals.
Microsoft’s Bing AI Search Now Available on Mobile: Microsoft Bing has officially announced that Edge web browsers and Bing’s recently added Artificial intelligence (AI) features are now available on mobile devices. The new app lets users ask questions, whether simple or complicated. Bing’s AI feature then provides citations and answers to these questions and can decide how they prefer the replies to be displayed – simplified responses, text, or bullet points. On top of that, you can now also add Bing to Skype so that it may be used in groups or teams. The preview is currently available to one million people worldwide. 71% of these testers have given it a stamp of approval, with positive feedback. For more details on all the add-on features of Bing’s AI chat feature, visit Search Engine Land here.
Social Media Engagement Drops Significantly Except for TikTok: A recent Rival IQ report revealed that organic social media engagement has been taking a bit of a knock lately, especially over the past few years. Interestingly, it seems TikTok is the only social platform continually gaining momentum. Instagram engagement appears to be flatlining or dropping, while post frequency seems to have flatlined. Engagement on platforms like Twitter and Facebook seems to be holding steady; however, it took a 20% dip in posting frequency. Festive hashtags seem to remain popular, but giveaways and contests; not so much. Reels have gained popularity over carousels on all platforms as the most engaging type of post, but TikTopk is holding position as the top median engagement rate for the year at 5.69%. For more insightful highlights of the Rival IQ report, visit Search Engine Land here.
Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.