SEO News You Can Use: Google Announces Two-Part Core Update Rollout

SEO News You Can Use

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Mere weeks before the Page Experience algorithm update is set to launch, Google announced that a new core update began a global rollout on Wednesday, impacting all languages.

The June 2021 Core Update, as it’s been named, comes six months after the December 2021 Core Update. For Google, that’s a fairly long wait, but we won’t have as big a gap between this update and the next. That’s because Google has already announced part two – a sequel slated for rollout next month.

That’s right: We’re in for a double whammy. The June 2021 Core Update will be rolling out over the next two weeks, and the July 2021 Core Update is already around the corner. Why the decision to release two updates just a few weeks apart? Google told Search Engine Land that several of the planned improvements for the June update just weren’t ready for release. So, Google decided to push ahead with the parts that were ready and hold off for a month on those that were not. 

Google also warned that the two-part release means it’s possible that some content might see changes in June that reverse in July. Most sites shouldn’t notice any major shifts, but site owners who manage several websites should see changes in Google Search results. How big these changes will be remains to be seen. 

On the day the rollout was announced, Google’s Danny Sullivan also released a blog post to explain how and why it makes regular updates to Search, reminding us that these changes are being done for users, not to SEOs. In it, Sullivan said,

“As new sites emerge and the web changes, continued updates are key to ensuring we’re supporting a wide range of publishers, creators and businesses, while providing searchers with the best information available.”

It looks like we’re really in the thick of it now. Between two core updates and Google’s Page Experience algorithm all rolling out in the next couple of months, it’s going to be difficult to know who to blame for rankings shifts. But before we panic, let’s wait and see what happens. Hopefully, the hard work we’ve put into preparing for Page Experience will mean we make it through these updates relatively unscathed. 

More SEO News You Can Use

Search Console Now Supports Negative Match Regex Filters: Back in April, Google made good on its promise to bring regular expressions (regex) to Search Console, enabling site owners to do advanced search-and-replace for strings of words or characters and capture more data than ever before. Now, Google is updating the new regex filter to support expressions that don’t match regex – the Search Console Performance report supports both matching and non-matching regex filters. This update comes as a direct response to user feedback and many requests for the change. Google published a Search Central blog explaining the update in detail. It also provided tips and insights for users who are unfamiliar with the tool and haven’t yet taken advantage of the power of regex, so be sure to check it out for an in-depth understanding of organic traffic and how your site visitors are searching for you.

If Your Dream .com Is Taken, Here’s What You Can Do About It: A simple question answered by Search Engine Journal’s Eli Schwartz has gone mega-viral: What are your options when the domain extension – or .com – you want is taken? If you’ve come up with a brilliant business idea and a name to match, there’s no greater tragedy than learning the .com exists. And, with more than 2 billion websites online, the chances of your unique name already being taken are, well, pretty darn high. But Schwarz says this doesn’t have to be the death of your domain because you have plenty of alternative ways to register the name you want – six of them, in fact. And some are deceptively simple, like adding an extra word or rearranging their order. Read the full article for all six tips, as well as a comprehensive list of domain best practices. 

No, MUM Won’t Be the Death of SEO: Google’s MUM, a sophisticated algorithm announced at Google I/O two weeks ago, has left SEOs with many questions – one of them being if MUM makes SEO obsolete. The new model will be able to do it all, and its advanced capabilities don’t exactly lend themselves to being optimized for. And things could change drastically. One of Google’s own examples is that MUM would enable it to display native Japanese content for search queries related to Mount Fuji or an authentic paella recipe written by a chef in Spain instead of one by a mom in California with an optimized blog. Google’s John Mueller responded to a Reddit discussion about what MUM means for the future of SEO and whether it could make SEO a thing of the past. Mueller said things always change and evolve, but the concept of SEO will always be relevant. It could look vastly different in the future, just as it has changed over the past few decades. It’s up to SEOs to adapt or die.

Ever Thought of Using Google Translate to Generate Content in Different Languages? This Is for You: Perhaps this is a question so bizarre that it hasn’t even crossed your mind. But one SEO out there was serious enough about this idea to ask John Mueller during the most recent Search Central SEO office-hours hangout. The viewer has an English website and wanted to determine the viability of using Google Translate to create a German website using the same content. The user was worried about duplicate content issues, but these were not Mueller’s concerns. Mueller said Google won’t view translated content as duplicate but translated content will almost certainly be low-quality, creating a new set of problems. But he also said that reworking the translated content with translation services is perfectly acceptable, so maybe the viewer was (half) onto something after all.

John Mueller Has Shared Two International SEO Tips for Geotargeting a Specific Country: During the same office-hours hangout, a viewer asked Mueller whether a country code top-level domain (ccTLD) was necessary to rank in a particular country. Without any hesitation, Mueller said there are two ways a site owner can geotarget: One would indeed be to use the ccTLD; the other is to use a generic top-level domain and to use a geotargeting setting in Google Search Console. Both these methods would get the desired result. But it’s important to remember that users tend to trust sites that are targeted specifically to their countries. So, if you want to attract more site visitors in another country, a visible ccTLD might be one way to guarantee it.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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