Hyung-Jin Kim, the Vice President of Google Search, who has been dedicated to improving the search quality at Google for over 20 years now, revealed an algorithm that no one had ever heard of until last week.
Kim mentioned Google Coati Algorithm in conversation with Barry Swartz of SERountable at SMX Next 2022 on November 15. It can be described as Panda 2.0 or an evolution or successor of Panda.
Panda evolved and updated and was known internally as Coati or the Coati Optimization Algorithm (COA), said Kim, supposedly named after the animal of the same name due to the fact that the algorithm mimicked its behavior.
Panda was initially designed to lower the amount of low-quality websites and affected 11.8 percent of Google’s search queries in the U.S. after it rolled out in 2016.
The idea was to reward high-quality websites that offered in-depth and original content offering valuable information that answered search intent.
Although this is nothing new in terms of search engine optimization (SEO), it is certainly interesting to have discovered an algorithm that seemed to have passed by in the night undetected.
For more on what the SEO community had to say about this mystery algorithm, visit SERoundtable here.
More SEO News You Can Use
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Google Search Indexing Can’t Be Guaranteed: John Mueller, Google Search Advocate, replied to a query regarding content that isn’t indexed on Google. “Search is never guaranteed,” said Mueller, in response to a query on the r/TechSEO forum on Reddit from a website owner, asking why the content on their website wasn’t indexed. Mueller explained why and how Google prioritizes indexing some content over others. He suggests ensuring that your content is valuable to users, focussing on providing unique, high-quality content that hasn’t been published on numerous websites. Although admittedly challenging, it’s essential to ensure that content can easily be found and is significant to the user, even if it means blocking content that doesn’t add value. Using Google’s Indexing API is not a quick fix, said Mueller, as it is usually reserved for specialized content, like job postings and live streams. However, minor changes can make a huge difference when it comes to getting indexed. For example, linking to new web pages from your homepage can signal to Google that the content is worth being indexed. For more information, visit Search Engine Journal here.
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