SEO News You Can Use: Google Comments on Its Stance On Using AI Content in Search Results

SEO News you can use

Google recently released a statement regarding how it plans to approach artificial intelligence (AI) generated content in search results. AI has become a much-contested topic of late in digital marketing and search engine optimization circles, raising concerns about how ethical it is and where this leaves content creators.

Google has always stood firm that its main focus is high-quality content, regardless of whether a machine or a human created it. The expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) principle remain at the core of its guidelines regarding boosting search results. The method seems to be irrelevant.

However, Google stands firm that AI used to alter search engine optimization (SEO) rankings, as its main purpose, is strictly against its policy. There is, of course, a big difference between AI-generated content and automation, for example, weather forecasting or sports updates.

As a guideline, Google suggests content creators consider who they are writing the content for and how and why the content was created to ensure that the results are as helpful and valuable as possible to the end user. 

More SEO News You Can Use

Google Introduces New AI-Powered Features to Search and Translate: It seems Google Lens and Search are receiving some smart features. Users will now be able to use Google Lens from their mobile devices. In the next few months, this will be available to all Android users globally. In addition to this, Google has added a new feature called Multisearch. This allows users to search by text or image at the same time. This feature is available to all users globally where Lens is available. You can also search locally using Lens. This local search feature is currently only available in English in the U.S. but will be available worldwide in the upcoming months. Google Translate has also added new textual translations powered by AI to enhance translation based on intent. Added features include improved conversation translation, voice input, new gestures for simpler navigation and Lens camera translations.

Google Maps Integrate AI To Improve Interactivity: Google Maps is set to provide a more immersive and intuitive experience using AI. New features like Immersive View and Live View allow users to explore new places virtually and make better decisions. The new immersive feature is currently available in Los Angeles, San Francisco, New York, London and Tokyo. The live view feature uses augmented reality to provide an added experience to users looking for locations nearby. These features are also available in the cities mentioned above and will soon be available in Dublin, Madrid and Barcelona. 

Google Search Podcast Carousel Removed as of Today: As of February 13, 2023, Google Search carousel will no longer be available. It was announced that this might affect the number of clicks and impressions. In fact, it could drop to zero after today. Most experts advise downloading the historical data of your show, just in case this too, will no longer be available going forward. This announcement was made in Google Podcast Manager recently. For more information on how to optimize your podcasts, visit Google here.

A First Look At Bard – Google’s ChatGPT: Google is currently in the process of testing its version of ChatGPT – Bard – and here’s what it looks like. On February 6, Sundar Pichai, Google CEO, announced that Bard would be available to a select few to test it during the experimental phase. Bard is intended to be separate from Google search. These testers are third-party geographically and demographically diverse individuals that are external to Google. Bard, powered by LaMDA (Language Model for Dialogue Applications), is an AI-powered chat feature first announced in 2021 at Google’s I/O keynote. LaMDA apparently requires less computing power, allowing it to scale for more users.

Microsoft Bing Updates Its Guidelines To Include Conversational Features: Microsoft announced on February 7 that it is officially integrating AI features, similar to ChatGPT, in Bing and Edge. Bing has added new guidelines regarding “conversation mode,” “answers,” and “Bing image creator,” according to Search Engine Land. The idea is that the search engine and AI feature work together to offer a more enhanced experience to users. This feature is powered by ChatGPT’s OpenAI and will be working under what’s known as the “prometheus model.” This is set to improve how relevant the answers provided are, annotate them, and keep these answers as up-to-date as possible. The core search algorithm has also been enhanced, sporting a new search box that accepts up to 1,00 characters. This new feature is currently limited to preview on desktop but will be expanded to mobile soon.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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