The September Google Core and Product Review Updates are complete. Google made the announcement on September 26, 2022, which has left web admins contemplating what to do next. The Core update took 15 days, while the Product Review Update took a mere six days to roll out fully.
Because the two updates overlapped, it may be tricky to determine which update may have affected visibility or ranking, but here’s what we know:
The Core update caused some volatility but did not have as much impact as other updates. However, more of an impact may be felt after future updates.
It is best to look at the website in its entirety rather than specific elements as these updates affect the “relevance of the website overall,” said John Mueller, Google Search Advocate. For example, if you find that your ranking has changed, it could mean that the core update has impacted your website.
Mueller suggests improving your on-page web content rather than looking at technical aspects to fix, as technical fixes have minimal impact on relevance. It’s important to note, however, that implementing changes after being impacted by a core update won’t automatically put you back in your original ranking.
Mueller suggests looking at content updates from a holistic perspective, like relevance, readability and answering user intent, how content is presented, ad on pages, sources, etc.
When it comes to the Product Review Update, if you notice that your product page ranking has changed, you’ve likely been affected by the update. The focus here is to provide high-quality reviews, offering insightful and valuable information to users, such as personal feedback from customers who have used your products, original images and videos and descriptive captions that are unique to your products and stand out from your competitors’ product pages, for instance.
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