Google has rolled out yet another content update. On December 5, 2022, the tech giant announced the December Helpful Content update had started and would take approximately two weeks to complete.
This content update aims to improve the first Helpful Content system or HCS (previously referred to as the Helpful Content Update or HCU), a Google algorithm augmentation of the ranking system that rolled out earlier this year in August.
The HCS is geared toward elevating unique content that adds value to users and provides a unique perspective on the topic – essentially pushing content created for humans, rather than search engines, to the top of the ranks.
The December Helpful Content update is expected to improve on new signals and potentially add new signals to the system and will roll out in all languages, according to Search Engine Journal.
At the moment, there is no clear indication of what to expect with regard to the effects of this update. However, if your website was hit by the August Helpful Content update, your site will likely see some improvement. Regardless of whether the effects were positive or negative, you should see a change in your results.
Many have criticized the Helpful Content update as having little to no effect, making us wonder if this update’s result will be felt more significantly.
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