Google has started testing search results that don’t include URLs. Only the website name is displayed.
Google has appeared to be headed in this direction for the last few months now, ever since the introduction of breadcrumbs a few months back. But, as is often the case with Google, there is no clear answer yet, but the king of all search engines has offered hints.
Some searchers have reported seeing search results that don’t display URLs, not even showing the domain name.
Will this have a major impact on SEO? Probably not, but it certainly affects a person’s user experience. One benefit of showing a URL is that it helps to exclude click-throughs to companies that aren’t legitimate. Websites with URLs that don’t necessarily match your search queries can be avoided if you see the URL.
Right now, this appears to be affecting very few users, so it’s only in the testing stages. But what you all should be monitoring is how the removal of URLs from search queries affects your company’s click-through rates. Will you see lower click-through rates because your URL isn’t displayed?
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