SEO News You Can Use: Google Now Collects Public Data for AI Training

SEO News You Can Use: New Updates to Chrome FLEDGE

OpenAI and ChatGPT may be in serious trouble as Google is gearing to leverage its formidable data reserves to power its artificial intelligence (AI) models. On July 1, 2023, Google updated its Privacy Terms to reflect how they use public data and which services benefit from them.

Here’s the relevant updated section highlighting the changes made:

“For example, we may collect information that’s publicly available online or from other public sources to help train Google’s language AI models and build products and features like Google Translate, Bard, and Cloud AI capabilities. Or, if your business’s information appears on a website, we may index and display it on Google services.”

Previously, Google only scraped publicly-available data to train its language models, such as Google Translate. However, as competition in the AI space heats up, Google is using another ace up in its sleeve: its dominant search market position and the wealth of data that comes with it.

With the recent update, Google can now use any information you post in the public domain.

Aside from the products mentioned above, other Google AI products that may benefit from this change include:

  • Search Generative Experience (SGE): Google’s take on a chat-based search interface that uses real-time information to streamline the search experience.
  • Codey, Imagen, Embeddings API and RLHF: Available in Vertex AI through Google’s trusted tester program.
  • PaLM 2: A large language model that powers Duet AI for Google Cloud.
  • Google Shopping: Use diffusion-based AI to generate realistic images.

This raises an issue that plagues AI models today: privacy.

OpenAI already had its fair share of government scrutiny concerning privacy. We expect Google to grapple with these issues as more people realize and scrutinize the implications of these privacy changes.

While this helps Google create better products, AI skeptics and watchdogs are on the lookout for potential violations of privacy and consumer protection.

Read Google’s full Privacy Policy here.

More SEO News You Can Use

SGE Now Shows Local Stores With Stock: A Twitter user (@lilyraynyc) found a secret SGE trick on June 28, 2023: Store links. Essentially, you’ll search for a specific item (i.e., Freestyle Lite Blood Glucose Monitoring System) on SGE. It will then generate an AI copy of the product. However, a new section appears below that: Stores. Inside that section are nearby stores where you can find that product, delivery availability and price. This is good news for local businesses who want to leverage SGE for foot traffic. Google is constantly adding new features to their chat-based Search so publishers don’t lose traffic and clicks as we transition from the traditional 10-blue links to conversational experiences. Read the full story on Search Engine Roundtable’s post.

Granular Control for Google Ads Through Brand Restrictions and Exclusions: Google Advertisers are treated with better control with two new features: Broad Match Brand Restrictions and Performance Max Brand Exclusions. According to Google, “Brand restrictions will restrict your broad match traffic to only serve on searches that include the brands you select or products that are related to those brands.” Previously, you could achieve nearly the same results with Broad Match and Smart Bidding but have no control over what kind of traffic goes into your ads (brand vs. non-brand traffic). Meanwhile, Brand Exclusions “let you choose which brands to exclude, rather than choosing which brands you want to serve ads on.” This added layer of control means you can avoid specific branded queries and block traffic from brand misspellings and more. Read Google’s full announcement here.

RIP Universal Analytics: Google Analytics 4 Rolls Out: July 1, 2023, is a day to remember for many Google Analytics users and enthusiasts. After nearly 11 years, Google is shutting down Universal Analytics and will be replaced by GA4. Don’t get your hopes up if you still see UA data, though. Google said the shutdown comes in stages, so you may still see UA features functioning. However, they’re all scheduled for deletion, meaning you must migrate to GA4 to “maintain website measurement.” Read Google’s official announcement here. For more of this story, read this article from Search Engine Land.

OpenAI Gets Multiple Lawsuits Over Alleged Violations: The creator of ChatGPT is now at the center of a copyright infringement lawsuit. The lawsuit alleges that OpenAI’s data sets come from “copyrighted works – including books written by Plaintiffs – that were copied by OpenAI without consent, without credit, and without compensation.” But that’s not all – OpenAI is also finding itself embroiled in a privacy lawsuit. It is claimed that OpenAI used individuals’ data without obtaining adequate consent. The AI models in question, ChatGPT and DALL-E, allegedly “use stolen private information, including personally identifiable information, from hundreds of millions of internet users, including children of all ages, without their informed consent or knowledge.” If the plaintiffs prevail in court, OpenAI may face substantial financial penalties. The outcomes of these lawsuits have the potential to shape AI regulations, establishing crucial standards for copyright, privacy and data collection. Read more of this story from Search Engine Journal.

Check Out Bing’s AI-Powered Shopping Tools: To bring “more joy to shopping,” Microsoft has introduced new AI-powered shopping tools in Bing and Bing Chat, empowering consumers to shop wisely and save money. These tools include price match monitors, AI-generated buying guides and review summaries. Price match monitors provide post-purchase price details for customers to request price matching from stores. AI-generated buying guides offer product suggestions and specifications side-by-side for consumers. Review summaries summarize customer opinions and provide valuable insights using AI. These features are now globally available on Bing. For shoppers, these tools offer a more informed and balanced shopping experience. For sellers and retailers, they provide an efficient and effective platform to engage customers. Check out Search Engine Land’s article for more information. Here’s Bing’s official announcement of these features.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

SEO News You Can Use: Keywords Found in 85% of Top 5 Titles in Google SERPs

Sep 04, 2023 by Robynn Farrell

If you’re looking for a reason to continue optimizing your website f...

SEO News You Can Use: Google Launches August Core Update

Aug 28, 2023 by Arrabon Toribio

If you’re seeing any shift in your rankings, that’s because Google...

SEO News You Can Use: Search Generative Experience Adds More Features for Easier Learning

Aug 21, 2023 by Arrabon Toribio

Google’s artificial intelligence or AI-powered search engine is gett...