After the release of Google’s own artificial intelligence (AI) chatbot, the tech giant has made yet another announcement. On March 21, Google released guidelines on AI-generated content to provide insight into how AI can effectively create helpful content.
Google’s focus has primarily been on ensuring that search intent is met with high-quality content. At the moment, OpenAi’s ChatGPT is leading the way, but Microsoft Bing is not far behind, and has also recently joined the AI and machine learning community.
Google has announced that content creators using AI won’t necessarily be penalized; however, it has clarified that AI should not be used as a replacement for human creators. It will come down to how you use AI tech like ChatGPT, which will determine whether or not you will face any ranking penalties.
For example, using an AI bot to fill content for almost identical doorway pages, for example, you should definitely expect to receive some form of penalty. What that may look like, however, is yet to be determined.
Essentially, a good way to look at incorporating AI is that it can help boost efficiency. From a search engine optimization (SEO) standpoint, it can be quite effective in speeding up the process of forming the basic framework of your content. After this, SEO professionals are urged to incorporate strategies that focus on the psychological needs of the consumer. By adding nuanced, valuable content to the AI-created framework, content creators can push high-value content at a faster rate.
For more insights, visit Search Engine Land here.
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SEOs Find Google Bard Disappointing Compared to Bing Chat and ChatGPT: Google has released its own AI chatbot, and the results are in. In comparison to its top competitors – ChatGPT and Bing Chat – most users have found it disappointing in terms of inconsistencies, indexing speeds and search intent. At the moment, early access has only been granted to those in the U.S. and the U.K. in English. Most search engine optimization or SEO community users are concerned due to its various inconsistencies, especially regarding accuracy and citations. Some feel this may be due to Google rushing its launch. So, have AI chatbots killed SEO? It’s still early days, and our answer would be no. At the moment, it’s best to view AI chatbots as an extension of SEO. Organic search listing still has a significant place in SEO, and to abandon your tried and tested SEO strategies now would be premature. For more insights on Search Engine land’s staff author, Billie Geena’s, experience using BARD, click here.
Google Reveals Truth Behind Why Bard Doesn’t Really Cite Content Creators: When compared to its competitors, Bing Chat and ChatGPT, most users have found one common difference – little to no citations. Many have been asking why and Google has recently updated its guidelines and BARD frequently asked questions (FAQs) section to say that unless it is using quotations, it won’t list citations. The tech giant has openly noted that BARD is not intended to be a replacement for Search. It is a creative tool available to collaborate with. Although still in the experimental stages, Google is currently using feedback from users to improve the overall experience and level of results. For more insights on how and when BARD lists citations, visit Search Engine Land here.
OpenAI Reports Significant Outages: ChatGPT Down: On March 20, 2023, Search Engine Journal reported outages at OpenAI. Initially, OpenAI allowed partial traffic for Labs while implementing a fix for a few ChatGPT users. Mobile users had reported struggling to log in, receiving notifications that CHatGPT was at its capacity. An hour after reports had flooded in and the fix had rolled out, service was back up and running, except for chat history. OpenAI had reportedly rolled back database migration that had failed and could possibly have caused the temporary Labs outage. The outage and web interface incidents were listed on the OpenAI Status Update page on March 20, with elevated latency and error rates on text-DaVinci-003 and gpt-3.5-turbo on March 22 and elevated failure rate on GPT-4.
Google Search Status Dashboard Gets Ranking Update History Feature: Google’s Search Status dashboard has a new feature. Initially launched in December 2022, the dashboard now has a ranking section. This section will contain updates that are both active and past. This will help determine changes relating to ranking in Search as well as indexing, crawling and serving. Once the rollout is complete, this page will be updated with the latest Core Update data. Users can access information on updates on the Google Search Status Updates page. Visit Search Engine Land to take a closer look at what the dashboard feature update looks like.
Bing Image Creator Merges With Bing Chat: Bing Chat can now be used with Image Creator. As of March 21, Edge and Bing users can now request Bing Chat to create images using AI-powered visual stories and updated Knowledge Cards. Users simply have to enter text or visual prompts using Bing Chat to describe the image they’d like to create. This new feature is available in “creator” mode and powered by an improved OpenAI DALL∙E model. Users can also use this feature in Edge Sidebar. What’s more, stories and knowledge cards are also getting a revamp. Knowledge Cards 2.0 now incorporate dynamic, interactive content such as graphs, charts, timelines, etc. Stories are an easy way to consume a summary of engaging short videos and images online. For more details on these new features, read Search Engine Land’s article here.
Google Provides Insights on Structured Data: Google recommends using combined site structured data – and here’s why. In a Google SEO Office hours podcast session, Lizzi Sassman answers a question regarding whether “nesting” or combining various structured data is recommended or not. How structured data is organized affects how Google interprets it as it relays what the page is about. So, if you have two different sets of structured data on one page, it can be confusing for Google to understand the page’s primary focus. This is why it’s generally better to have one set of structured data per webpage, so it’s easier for a search engine to understand, crawl and index it. For more detailed insights, visit Search Engine Journal here.
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