In its Q&A document, Google hinted that it would release a reviews system update that will simultaneously roll out with its November 2023 core update. The search engine company is delivering on its promise as it finally released its review system update on November 8, 2023.
Apparently, this will be the last explicit update on the reviews system since this is “now being improved at a regular and ongoing pace,” and Google will no longer post about future updates of the reviews system on the status dashboard.
This is a big change since websites that rely on affiliate review content will now have to optimize and reoptimize their content without any heads-up from Google. Since the April 2023 reviews update, Google has expanded its scope from just products to other types of offerings, such as:
The takeaway? Keep track of your review content’s performance. While Google no longer announces reviews system updates, it doesn’t mean it’s not a big deal anymore. It still is, but the process of updating has become so frequent that it’s impractical for the company to keep announcing them.
But if you’re already putting the user first when creating content, you shouldn’t worry about future reviews system updates.
“When writing reviews, focus on the quality and originality of your reviews,” said Google.
“This will deliver the most value to those reading your reviews.”
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