Google Webmaster Trends Analyst, John Mueller, discussed improvements to the search engine’s scoring system and the effect of page experience on rankings during an online session at SEODay 2022, an annual event hosting leading global search engine optimization (SEO) speakers.
Search Engine Journal reported various modifications, one of which is that Google now bases desktop search results on a site’s desktop experience and mobile search results on a site’s mobile experience.
Additionally, Mueller talked about the three key indicators the search engine considers when calculating experience scores: largest contentful paint (LCP), first input delay (FID) and cumulative layout shift (CLS).
“Interactivity to next page,” often known as INP, is a new page experience statistic that Google has also added.
Although Mueller made it clear that INP is currently not a direct ranking component, it could be a potential factor in the future.
He also spoke of the following factors:
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