With the Helpful Content Update (HCU) completion still fresh in search engine optimization (SEO) professionals’ minds, Google recently announced another core update on September 12, 2022.
Before this, the May 2022 Core Update was quick and significant.
Expected to take about two weeks to roll out, it is still unclear how the September 2022 Broad Core Update will affect search results and which languages will be affected just yet. However, most experts are curious about how this Google Core Update will affect the HCU.
In an earlier tweet Danny Sullivan, Google’s Search Liaison, suggested that a core update may amplify the effects of the HCU. However, Sullivan later went on to tweet that although Google does its best to space out updates, there will be times when they may overlap. Further, Sullivan stated there was no coincidence regarding the timing of the updates.
Although there aren’t specific instructions on how to bounce back from a core update if affected, Google has presented some key questions surrounding core updates to help assess web content if you are concerned that you’ve been affected by the latest core update.
Some professionals have already reported between a 20 and 60 percent drop in rankings; it is still uncertain how sights will be affected by this update, so it’s essential to keep an eye on data.
To keep up to date, follow Google’s Search rankings update page.
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