SEO News You Can Use: Google’s July 2022 Product Reviews Algorithm Update Released

SEO News You Can Use

The fourth iteration of Google’s product reviews update has started to roll out. 

The first update to the product reviews was released on April 8, 2021, the second on December 1, 2021, the third on March 23, 2022, and the most recent update was announced on Twitter on July 27, 2022.

According to Search Engine Land, this update to the search ranking algorithm aims to rank product review-related information on the web that is most beneficial and valuable to searchers. Instead of just restating information already available, these reviews need to provide in-depth analysis.

According to Google, it will prioritize these product reviews in the order of search results. 

Google does not explicitly penalize evaluations of inferior products with “thin content that simply summarizes a bunch of products,” however, it will undoubtedly feel like a penalty. 

If you discover that your rankings have fallen due to other content being promoted above yours, you may want to consult the product review guideline. You could do this by following best practices and providing accurate reviews that include quantitative measurements, advantages and disadvantages, comparisons with other products, etc.

Technically, Google maintains, there is no penalty applied to your material; rather, Google gives higher results to sites with more insightful review content. 

This change should only affect long-form product reviews, and it appears that no ranking criteria were notably altered. Google is more than likely updating the algorithm and making minor changes.

According to Google, this deployment will take “two to three weeks to complete.” Most of the ranking fluctuation will probably occur in the initial phases of this rollout. Although the initial rollout will only affect “English-language product evaluations,” this modification may eventually affect people who “create product reviews in any language.” 

Google noted that this update had previously had “positive effects” and that it “plans to open up product review support for more languages” in the future.

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Google Search Console CWV Report vs. PageSpeed Insights: What’s the Difference?: A recent article by Search Engine Journal, highlights John Mueller explanation of why the PageSpeed Insights score and the Search Console Core Web Vitals score often differ. In the July 1 SEO office hour video, Mueller first points out that the scores offered by PageSpeed Insights and Search Console are actually two separate sets of data. Following that, Mueller explains how and why the findings of the two measurements are different. In fact, only those users who have chosen to provide their data to Google are counted when measuring website traffic. PageSpeed Insights models what a user could encounter, as opposed to Search Console’s field data. Data from Search Console is used to display what actual site visitors are doing. The PageSpeed Insights data aims to give an approximation of what’s happening to give diagnostic comments on what might be causing a slow webpage performance. Mueller continues by pointing out that even though Search Console is based on actual site visitors, the statistics will fluctuate and be inconsistent. These two measures actually have two separate goals, and since the data sources differ, a precise match is impossible. For more insights, watch John Mueller’s SEO office-hours from July 1, 2022.

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Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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