SEO News You Can Use

SEO News You Can Use: Google’s July 2022 Product Reviews Algorithm Update Released

The fourth iteration of Google’s product reviews update has started to roll out. 

The first update to the product reviews was released on April 8, 2021, the second on December 1, 2021, the third on March 23, 2022, and the most recent update was announced on Twitter on July 27, 2022.

According to Search Engine Land, this update to the search ranking algorithm aims to rank product review-related information on the web that is most beneficial and valuable to searchers. Instead of just restating information already available, these reviews need to provide in-depth analysis.

According to Google, it will prioritize these product reviews in the order of search results. 

Google does not explicitly penalize evaluations of inferior products with “thin content that simply summarizes a bunch of products,” however, it will undoubtedly feel like a penalty. 

If you discover that your rankings have fallen due to other content being promoted above yours, you may want to consult the product review guideline. You could do this by following best practices and providing accurate reviews that include quantitative measurements, advantages and disadvantages, comparisons with other products, etc.

Technically, Google maintains, there is no penalty applied to your material; rather, Google gives higher results to sites with more insightful review content. 

This change should only affect long-form product reviews, and it appears that no ranking criteria were notably altered. Google is more than likely updating the algorithm and making minor changes.

According to Google, this deployment will take “two to three weeks to complete.” Most of the ranking fluctuation will probably occur in the initial phases of this rollout. Although the initial rollout will only affect “English-language product evaluations,” this modification may eventually affect people who “create product reviews in any language.” 

Google noted that this update had previously had “positive effects” and that it “plans to open up product review support for more languages” in the future.

More SEO News You Can Use

Google Third-Party Cookie Deprecation Delayed By Another Year: With plans to gradually phase them out starting in 2024, Google is delaying the deprecation of third-party cookies in Chrome by another year. Search Engine Journal reports that this is the second extension of Chrome’s plan to eliminate third-party cookies, originally intended to stop this year. Once again, this plan has been pushed out. The extension is now receiving another extension, intending to deliver targeted advertising in a less intrusive manner, as Google’s Privacy Sandbox program needs more testing time. Instead of replacing third-party cookies with the Privacy Sandbox all at once, Google now aims to switch over to it gradually. Developers have access to a Privacy Sandbox API trial version. The trial will be opened to millions worldwide in August and extended to more people throughout the year and into 2023. This gives marketers and advertisers more time to fine-tune their advertising campaigns to target Chrome users. It’s unclear how marketers will be affected by Chrome’s deprecation of third-party cookies or how well the Privacy Sandbox will target specific customers.

Google Search Quality Rater Guidelines Updated: Google’s Search Quality Rater Guidelines have undergone several important revisions. According to Search Engine Land, The most significant modifications included YMYL (Your Money, Your Life) and the extent to which E-A-T contributes to page quality. Google offered fresh, precise criteria of what it meant for content to be YMYL. In addition, Google offered a brand-new table with specific examples of what it means for content to be YMYL or not. The Quality Rater Guidelines’ prior iteration was based on seven categories: News and current events, Civics, government and law, finance, shopping, health and safety, groups of people and other. The YMYL is now defined by the potential for harm, which includes inaccurate information about a subject. There are four ways that YMYL content can negatively impact people or society: Health or safety, Financial security, Society and “Other.” Google revised its criteria for determining what constitutes a low-quality page. Previously, a page could be defined as low quality if the main content’s author potentially lacked relevant experience for the page’s intended audience. Now, Google clarifies the significance of E-A-T in evaluating whether a page is low-quality. The level of E-A-T necessary for the page relies entirely on the issue at hand and its intended use. Even if the website has a good reputation, the page may still be evaluated as low quality if there is a high danger of harm. In addition to updates, Google now has a new resource available on the Search Quality Rater Guidelines.

Google Search Suicide Prevention Box Gets An Update: Google has added a new national mental health crisis hotline number and a chat help option to the suicide prevention box in its search results. According to SEO Roundtable, the aim of the hotline will be to simplify the process of getting help for those in search of mental health support. The U.S. Department of Health and the Substance Abuse and Mental Health Services Administration (SAMHSA) sponsor over 200 state and local call centers in their network, known as the 988 Suicide and Crisis Lifeline. With record-breaking search volumes for mental health resources this year, 988 offers a vital lifeline to people in need. According to Executive Director of 988 Suicide and Crisis Lifeline, Dr. John Draper, “Hope has a new number, and it’s 988.” Draper further stated that the way the nation views mental health is at a turning point. People can reach experienced counselors when they dial or text the number 988, who can provide needed support and resources. The expectation is that by switching to 988, more individuals experiencing emotional distress can be helped.

Google Search Console CWV Report vs. PageSpeed Insights: What’s the Difference?: A recent article by Search Engine Journal, highlights John Mueller explanation of why the PageSpeed Insights score and the Search Console Core Web Vitals score often differ. In the July 1 SEO office hour video, Mueller first points out that the scores offered by PageSpeed Insights and Search Console are actually two separate sets of data. Following that, Mueller explains how and why the findings of the two measurements are different. In fact, only those users who have chosen to provide their data to Google are counted when measuring website traffic. PageSpeed Insights models what a user could encounter, as opposed to Search Console’s field data. Data from Search Console is used to display what actual site visitors are doing. The PageSpeed Insights data aims to give an approximation of what’s happening to give diagnostic comments on what might be causing a slow webpage performance. Mueller continues by pointing out that even though Search Console is based on actual site visitors, the statistics will fluctuate and be inconsistent. These two measures actually have two separate goals, and since the data sources differ, a precise match is impossible. For more insights, watch John Mueller’s SEO office-hours from July 1, 2022.

New LinkedIn Report Shows High Demand for ‘Creator’ Jobs: According to a recent LinkedIn survey, as companies look into new strategies to increase engagement, job postings for creator-related professions have tripled. According to LinkedIn and an article by Search Engine Journal, the rising demand for creators is generating an entire ecosystem of new opportunities. Besides creatives, businesses are also looking for administrative hires, for example, managers, educators, creator partnerships, and so on. That being said, the technology and information (IT) industries have the biggest employment prospects in the creator economy. TikTok, Instagram and YouTube were reported among the social media channels that are most frequently used by companies that employ creators. Advertising services is the second-biggest industry for creator-related employment, a sign that businesses are searching for innovative ways to spread their messages online. The list is arranged according to how many paid American job listings on LinkedIn between January and May of 2021 and 2022 have the word “creator” in the job title. In addition, LinkedIn rates the various industries based on how many creator job ads there were this year. Read the Search Engine Journal article here to see the top industries listed for creator jobs.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

Robynn Farrell

Robynn is a content editor and writer at SEOblog. With 3+ years of experience in digital marketing, she specializes in trend analysis, content creation, planning and editing. When she’s not soaking up the sun at the beach or on hikes, you’ll find her puttering about the garden, painting or spending quality time with her couch, binge-watching series.

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