SEO News You Can Use: Google’s New, Updated Page Experience Ranking Factors

SEO News You Can Use

Google announced on Thursday that it’ll be rolling out updated “page experience” ranking factors in 2021 and the Core Web Vitals (introduced by the Chrome team May 5) will be included. Web Vitals is a new program by Google, focused on ensuring every website creates a great user experience (UX). Google is looking closely at how your visitors interact with your website and taking note of whether the site is mobile-friendly, visually stable and running a secure URL (HTTPS).

Web Vitals will be combined with existing metrics for page experience to provide a holistic idea of the website visitors’ experience when interacting with the page. Also, important to note, these metrics will be added to the ranking criteria for the mobile “Top Stories” feature and the AMP requirement will be removed from Top Stories’s eligibility.

Google said the idea behind this early announcement and tools update — developer tools have been updated so you can optimize your site’s page experience yourself — is in an effort to prepare everyone ahead of time. And, it’s to abate those disgruntled by Google’s eleventh-hour announcements that have many scrambling to try and fix their site to meet the new changes and parameters.

Also, Google recognizes that creating a sudden change to ranking factors right now is unfair considering most businesses are trying to claw back what they can since the start of the coronavirus. Thankfully, the ranking changes won’t go into effect until 2021 and Google said it would provide at least a six month notice before implementing the changes as part of its algorithm. However, there’s no need for site owners to take any immediate actions now, but the tools are available in Google Search Console.

To find out more about how Google defines page experience, what page experience ranking is and the changes to the mobile Top Stories feature, check out Google’s official blog on the subject.

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Google My Business Has 3 New Attributes to Include in Company Profiles: Google My Business (GMB) attributes emphasize important service offerings, specifically accounted for by the business. And now, there are three new attributes you can include on your GMB profile — these are “curbside pickup,” “no-contact delivery” and “dine-in.” Making sure your attributes are relevant is particularly important now as the economy begins to soften and restrictions are lifted. Here’s how to manage your GMB attributes.

Your Best Link Building Opportunity is a Fresh Mention: Link building is a strategy that’s getting a lot of airplay lately. It’s evident, refining your link building outreach can really impact your digital marketing efforts, too. An easy way to seek out link building opportunities is by using Google Alerts for fresh mentions of your brand or products and services. David Farkas explains how to set this up in his latest article for Moz.

If You’re Looking to Improve Your Website Signals, View This Google Disavow Guide: Google’s Disavow Tool is used far and wide by digital marketers and considered extremely helpful, but only if used correctly — those who use it with reckless abandon will feel the burden of their carelessness. This ultimate guide by Search Engine Land’s Kaspar Szymanski unpacks how to leverage this tool on your website and answers frequently asked questions with practical guidance.

Search Engine Journal’s Podcast Challenges the Thinking that Paid Advertising is Only About Conversions: Brent Csutoras sits down with Susan Wenogard, CMO at Aimclear, to discuss how to look beyond conversions and clicks and move towards creating sales pipelines. You can listen to the podcast here or review its transcript. There’s a ton of insightful tips and ideas in this piece.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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