Amidst the noisy Twitter acquisition, many have found solace in a new app making waves in the social networking realm. Mastodon, a free, decentralized social networking platform where users can post, like and share content as well as follow other profiles, is giving Twitter a run for its money.
The main difference between the two social networking platforms is that, unlike Twitter, Mastodon is not a single platform but a federation based on open-serve software. The servers – known as the “fediverse” – are interconnected and operated independently.
Although relatively new, Eugen Rochko, CEO and founder of Mastodon, announced on November 7, 2022, that it had hit 1,028,362 active monthly users.
The latest SERountable post, however, reported that after analyzing shared links on Mastodon via Google Analytics, they found that Mastodon uses a rel noferrer on outbound links. This means that users that end up o a website by clicking on a mastodon link will be reflected as Direct Traffic. Unfortunately, this makes it a bit tricky to determine Mastodon referrals in Google Analytics reports.
Whether Mastodon will truly give Twitter a run for its money, however, is yet to be seen.
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