Brian Dean from Backlinko.com recently published a page speed study that offered some interesting insights into what factors impact loading times after analyzing more than 5 million desktop and mobile pages.
According to Dean, Backlinko established worldwide benchmarks for Time to First Byte (TTFB), Visual Complete and Fully Loaded load time metrics. Also analyzed was image compression, CDNs and hosting to determine what affects a site’s loading speed.
You can click the link above to see the full analysis, but here were some key insights uncovered through the research:
These are important insights to consider for all webmasters. Page speed is not only important to SEO and your Google rankings, but it’s also vital for higher conversions and user experience.
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Google Explains Content Ranking Factors: Google’s Danny Sullivan tweeted last week that SEO specialists should use content that’s “great, unique, useful, compelling.” But not all content works best by checking the box for each of those factors, according to a Search Engine Journal report.
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