Brian Dean from Backlinko.com recently published a page speed study that offered some interesting insights into what factors impact loading times after analyzing more than 5 million desktop and mobile pages.
According to Dean, Backlinko established worldwide benchmarks for Time to First Byte (TTFB), Visual Complete and Fully Loaded load time metrics. Also analyzed was image compression, CDNs and hosting to determine what affects a site’s loading speed.
You can click the link above to see the full analysis, but here were some key insights uncovered through the research:
- Average TTFB speed is 1.286 seconds on desktop and 2.594 seconds on mobile. Average time to fully load a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile.
- The average web page takes 87.84% longer to load on mobile vs. desktop.
- Squarespace and Weebly had the best overall mobile page speed. Wix and WordPress ranked near the bottom.
- GitHub and Weebly web hosts had the fastest TTFB. Siteground and Wix were the slowest among hosting providers.
These are important insights to consider for all webmasters. Page speed is not only important to SEO and your Google rankings, but it’s also vital for higher conversions and user experience.
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