For more than a week now, speculation has mounted about another Google algorithm update for November.
No, this one isn’t BERT Jr. In fact, Google somewhat confirmed the algorithm updates, but went on to intimate that this isn’t a “core” — or major — update. In fact, Google said this was really nothing out of the norm.
Per tweets from the Google SearchLiaison Twitter account:
“We did actually [have] several updates, just as we have several updates in any given week on a regular basis.”
Many in the search community who were hit these updates reported being impacted between 30-50% either up or down in traffic and placement by Google. But tracking tools didn’t show much volatility.
Also, Google tweeted further updates in response to an outcry about these latest algorithm updates and the tweets downplayed these latest updates as nothing much to write home about:
“Sometimes, a particular update might be broadly noticeable. We share about those when we feel there is actionable guidance for content owners. For example, when our Speed Update happened, we gave months of advanced notice and advice.”
“Broad core updates are often broadly noticeable. That’s why we have shared about them since last year and even pre-announce them, plus provide the actionable guidance that there’s often nothing to ‘fix’ and emphasize instead of having great content.”
“Again, we have updates that happen all the time in Google Search. If we don’t share about them, there is no particular actionable guidance to follow nor changes to make other than to keep focused on great content as we’ve advised generally.”
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