SEO News You Can Use: Oops SEMrush! Selling Links Doesn’t Work for Google

SEO News You Can Use

A year ago SEMrush launched SEMrush Marketplace on which it began promoting its link building services. The guest blogging/link building sales page described this service as follows: “The Guest Posting service from SEMrush Marketplace provides you with a cascade of high-quality, natural links to your site, boosting your rankings and helping you get more organic traffic. Without doing any research or routine work yourself, you can order unique content with an integrated backlink to your site, which is then placed on a relevant site within your niche.”

Alas, this page no longer exists on the SEMrush website. Why is that, you ask.

Google’s John Mueller weighed in on the subject via Twitter: “That’s an unnatural link — the kind the webspam team might take action on.” In his tweet, he included a link to a piece on Google Webmasters Central Blog explaining the search engine’s stance on link building and a link to Search Console’s help page on link schemes. Mueller hasn’t proffered any more opinion or information on the matter.

SEMrush is a big player in the SEO tools space and this feels like a rookie error for a company with such a strong reputation. Is this a case of it being easier to ask forgiveness than to ask permission? Perhaps it is — after all, SEMrush has acted quickly to rectify the situation. And, let’s face it, the toolset of this platform is very popular and relied upon by many SEO experts. It’s unlikely that SEMrush will suffer a dramatic impact once this faux pas is yesterday’s news. What’s more concerning is that Google can take action against any brands that made use of this service — in this instance, log into Search Console to see if Google has notified you of any issues of this nature.

SEMrush has a popup notification to inform any users that, “We are pausing the test of our guest blog post editorial/placement service, which will require more time to implement given the volume of orders received and our commitment to excellence. The service is about content development and editorial coordination. We do not pay publishers for placed articles and we’re not selling links.”

SEMrush CEO Oleg Shchegolev issued a statement to Search Engine Land and it’s included at the bottom of SEJ’s article on the subject here.

More SEO News You Can Use

Google Has Updated its Featured Snippet: On Wednesday, Google SearchLiaison announced this Google update via Twitter. The featured snippet on Google’s search results page now allows for a click-through that directs the user straight to the page where the relevant text is found. However, Google needs to have total confidence in your authority to allow this anchor to the content on your site. Here’s the full article.

With Your SEO Strategy Full Tilt it’s Time to Learn the Metrics to Focus On: Check out this  Voices of Search podcast in which host Ben chats to Brianna Anderson, owner of BEAST Analytics, about modern SEO metrics. This is a worthwhile listen if you want to understand what metrics to focus on to ensure your search strategy gets your brand where it needs to be.

Improve Your Conversion Rate by Employing Smart A/B Testing: Check out these three A/B testing tactics to boost your conversion rate on your website. This article pays particular attention to how these tactics will assist eCommerce businesses, especially those paying close attention to budget. Check it out to learn how every page on your site is an opportunity for more conversions.

Small Business Owners Worrying About Budget for SEO, Here’s How to Spend Smartly: This article addresses the time, money and resources needed for a strong SEO strategy and how small businesses can make it work. There are some myths debunked in this piece and some really useful tactics. Small businesses can adopt these SEO strategies today without breaking the bank.

Bing’s New Webmaster Tools Has a New Feature Called Site Scan: Bing’s new tool Site Scan is an on-demand website auditing tool. It crawls your site and, as with most audits, it identifies any technical SEO issues. Once the issues are identified you can fix them and improve your website’s health across all search engines, not just on Bing.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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