SEO News You Can Use: OpenAI CEO Offers Insights Into AI Oversight |

SEO News You Can Use: OpenAI CEO Offers Insights Into AI Oversight

SEO News You Can Use: New Updates to Chrome FLEDGE

It seems government regulators found an ally with OpenAI CEO and ChatGPT creator Sam Altman.

During a Judiciary Committee hearing last Tuesday, May 16, 2023, Altman called for companies to take responsibility regardless of Congress’ actions. This is in light of recent concerns about artificial intelligence or AI’s implications on several social issues, including the upcoming U.S. elections.

Altman also suggests that Congress adopt a “precision regulation” approach to AI, citing the importance of such safeguards to technological innovation and maintaining public trust. ChatGPT has recently faced regulatory pushback and backlash from government authorities, most notably from Italy and the European Union. Some regulatory concerns include the following:

  • Threat to privacy and security
  • Racial and discriminatory biases
  • Fairness
  • Transparency and explainability
  • Accountability

Furthermore, AI’s application to several sectors of society, such as education and the judicial system, is being contested in these recent rounds of regulatory scrutiny. However, Altman assures that OpenAI supports transparency in generative AI with a call for better disclosure guidelines from the government.

Meanwhile, Senators and experts present in the hearing agree that knowledge of AI should be rapidly developed to prevent technology from outpacing regulation, like what happened to social media and the Internet.

Because of AI’s complexity, tremendous potential and risks, Altman advocates for creating a whole new federal agency for AI oversight to reduce instances of disinformation, data breaches and societal inequalities.

“My worst fear is that we cause cause significant harm in the world,” Altman said during the hearing.

“We want to work with the government to prevent that from happening.”

This is one of the rare instances that a big tech company is testifying in Congress, advocating for government regulation in a rising and lucrative technology. However, it should be noted that despite Altman’s pronouncements about transparency and disclosures, their recent release of GPT-4 was opaque on energy usage and training costs, among others.

It remains to be seen whether Congress will heed Altman’s calls for more rigorous oversight or whether the tech industry can self-regulate AI before any such regulation is in place. One thing is certain, though: AI technology continues to develop rapidly, and society needs to have a clearer understanding of its implications and consequences.

More SEO News You Can Use

Google Bard Improves Citation Visibility and Summarization: Google Bard just got even better at providing reliable information to the curious minds of the Internet. Based on Bard’s changelog, the AI assistant now boasts genuine citations with its responses. These citations are presented with corresponding numbers and can be clicked on to lead you to the original source. Even more impressive is that Bard can identify which parts of the response match specific sources. This improvement means users can trust that the information they receive is accurate and legitimate. In addition to this, Bard’s summarization skills have been upgraded for quicker gathering of information. While they’re not yet live (since both of these features are still in the experimental update), Jack Krawczyk tweeted snippets of Bard’s new features. Both these updates address concerns from publishers and the web ecosystem on how their content is monetized with the rise of AI chatbots. Dive deeper into this story with this post from Search Engine Land.

Fewer Local Pack Results Observed in Google’s Web SERPs: If you’ve recently noticed a decrease in local packs within your search results, you’re not alone. Many people noticed Google displayed fewer local packs in their web search engine results pages (SERPs). This trend is causing some concern among local SEOs who specialize in location-based businesses. For example, this screenshot of personal injury lawyer queries in Philadelphia is no longer consistently returning local packs, and location-specific queries are also struggling to trigger them. And it’s not just for personal injury lawyers, as other SEO terms have seen similar drops in local packs. Reports from Google Business Profiles may show this trend even more prominently. So, what’s causing this change? There’s been some speculation about EU regulations going around, but no concrete answers just yet. It’s worth noting that RankRanger has shown a dip in local packs on desktop. However, other SEO tools like Semrush and Mozcast don’t show the same results. Click this Search Engine Roundtable post for more information.

Google Search Advocates Reveal Best Practices for News Websites: Google Search Advocates Cherry Prommawin and Daniel Waisberg provided insights on what the best SEO practices regarding news websites are, emphasizing content quality and proper use of structured data. They clarified that news articles could appear on the Top Stories carousel and the News tab. Content creators should consider their audience when deciding where to invest efforts and use data analysis for this process. In a YouTube explainer, the duo highlighted the importance of EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) factors in prioritizing content, focusing on generating reliable content created for people, not search engines. Publishers must meet Google News’ eligibility criteria, including high levels of EEAT and a consistent history of producing news-related content. Implementing a meter, a paywall, or a login wall using the appropriate structured data also help Google differentiate paywalled content from cloaking. Waisberg and Pommawin encourage news publishers to visit Google’s News Initiative website to learn more about how to succeed in search. Check this Search Engine Journal article to learn more.

Meta Advertisers Will Soon Get Their Hands on Generative AI Tools: In their recent announcement, Meta has taken things up a notch with their new AI Sandbox and Meta Advantage suite of automation tools. The features announced include Text Variation, Background Generation and Image Outcropping. With these new tools, advertisers can quickly test messages, create background images and adjust assets for various platforms. Meanwhile, the Meta Advantage suite updates offer automation tools to optimize results and streamline ad personalization, with new features such as converting manual campaigns to Advantage+ shopping campaigns in a single click, enriching catalog ads with video content and measuring and comparing campaign performance. Enhanced audience targeting with Advantage+ Audience allows advertisers to provide audience preferences as guidance instead of rigid constraints. Meta has been slowly rolling out AI tools for advertisers these past few months following the initial release of Advantage+, and this looks to be an exciting step for brand visibility and ROI optimization. Read up more on this topic at Search Engine Journal.

YouTube Pulls an UNO Reverse Card on Ad Blockers, Wants More Premium Subs: YouTube, under new CEO Neal Mohan, has recently been experimenting with blocking ad blockers, according to a Reddit user who experienced a pop-up message saying, “Ad blockers are not allowed on YouTube.” This move aligns with YouTube’s history of eliminating ad blockers, including removing apps built to block ads from Google Play Store in 2016 and a 2022 shutdown of third-party app YouTube Vanced. The company’s decision to block ad blockers may be driven by declining ad revenue. In Q1 2023, YouTube experienced a 2.6% year-on-year fall, marking the third consecutive quarter of falling ad revenue. As a result, the platform has shifted its focus toward Shorts, aiming to compete with rivals like TikTok. Discover additional insights with this Search Engine Journal article.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on, rounding up all the top SEO news from around the world. Our goal is to make a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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