Some interesting data was presented last week through an organic click through rate study by Backlinko.com through data provided by ClickFlow.com.
ClickFlow provided Backlinko with CTR data from several Google Search Console accounts. Backlinko analyzed 5 million Google search results — across more than 874,000 pages — to gain a better understanding of organic CTR.
As part of the study, Backlinko analyzed title tag lengths, sentiment and meta descriptions and how they affect organic CTR.
You can click here for the complete analysis and findings, but what caught our eye most were the following statistics:
- We all know how important it is to rank No. 1 in Google’s organic search results. According to Backlinko’s study, that No. 1 spot has an average CTR of 31.7%. It’s also 10x more likely to get a click compared to the No. 10 spot.
- There isn’t much difference in the organic CTR for Google’s No. 7-10 positions.
- Title tags that contain a questions have a 14.1% higher CTR vs. those that don’t.
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