Search marketing powerhouse Semrush plans to acquire Kompyte, a competitive intelligence automation platform offering game-changing, AI-driven competitive analysis capabilities. The announcement came on Feb. 28, marking an incredible milestone in the search engine optimization (SEO) and MarTech space.
Kompyte specializes in competitive analysis tools enabling marketers to capture and analyze changes on a competitor’s website, social media, paid ads and other marketing collaterals. Its products are designed to empower decision-makers across teams, including marketing, sales and product development and help them compete in crowded markets.
Semrush is an SEO tool provider that we all know and love, so it’s exciting to see the company continuously adding to its product offerings. Buying Kompyte is the company’s first-ever venture into products not designed exclusively for search marketing. This move, together with its recent acquisition of SEO training platform Backlinko, proves, once again, that Semrush is on a path of expansion to serve a more diverse range of professionals – no longer just assisting search marketers with keyword research and analyzing online ranking data.
Kompyte describes this partnership with Semrush as “creating a powerhouse Competitive Intelligence leader.” With this acquisition, Semrush is confident it can upsell competitive intelligence tools to existing clients already using the company’s competitive analysis features, such as .Trends.
Semrush’s chief strategy officer Eugene Levin says:
“With an average annual recurring revenue (ARR) per customer of about $20,000, there’s a great opportunity for us to elevate our customers to the next level.”
With the growing demand for SEO professionals over recent years, it makes sense for Semrush to diversify. The acquisition of Kompyte, following Backlinko, significantly broadens its portfolio and will undoubtedly set Semrush apart from other toolset providers. After all, it will be the first of its kind. No other company can say it offers search analytics, SEO training and competitive intelligence – all from a single hub.
Yelp’s COVID-19 Report Bears Good News for Local SEOs: New business openings in the second year of the pandemic were only 1 percent fewer than openings in 2019, Yelp’s COVID-19 Second Anniversary Report reveals. According to the study, business openings reached up to 521,926 from March 2021 to January 2022, up 14 percent from the first year of the pandemic (March 2020 – January 2021). The uptick indicates that more companies are entering local markets, which means more business for local SEO practitioners. With restrictions continuing to ease and the world steadily returning to pre-COVID conditions, this comes as no surprise. However, while business openings in the U.S. rose overall, activities varied in major cities. For example, New York City, Los Angeles, Boston and Seattle all experienced decreased business openings following the Delta and Omicron waves. The exceptions to these are Dallas, Atlanta and Detroit, which saw a steady increase in business openings over the past year amidst the arrival of the new variants.
Consumers Expect Immediacy, a Google Search Trends Report Reveals: A new Google report offers insight into what customers expect from businesses this year. And based on search trends, “late night shopping,” “next day flower delivery” and “24/7 customer service” are among the top key terms that multiplied in searches. These trends show more people expect instant gratification and immediacy in obtaining whatever product or service they paid for. Compared to last year, more people are also looking for “dog friendly restaurants,” “cinema near me” and “spring break,” indicating a growing sense of willingness to get out of their homes and re-engage in in-person activities. The data, compiled by the Google Ads Research and Insights team, was drawn from billions of search queries between 2021-2022. Staying informed of the way customers phrase their searches and their expectations allows you to meet their needs better and differentiate your brand from competitors.
Local Pack Update Lets Searchers Interact With the Featured Map: Google Search has updated the Local Pack’s featured map and transformed it into an interactive interface. Previously, clicking on the map directed you to the Google Maps site. Now, you can zoom, pan, hover and click on the map to see more details. Hovering your mouse over the map shows the business name and rating and review count. You can also zoom in and out of the map and drag around it to see other localities. This means that even if your business isn’t included in the Local 3-Pack, it can still have a pin on the map, which searchers can hover over to “see your reviews at a glance.” This underpins the importance of paying attention to your local reviews and making sure searchers like what they see – at least like it enough to click on your listing.
Facebook Reels Is Now Available in 150 Countries: Meta has expanded Facebook Reels to more than 150 countries and added new editing features and properties to compete with social media giant TikTok. Facebook Reels was launched in September 2021 in the U.S., Canada, Mexico and India. Now, it’s being released globally across 150 countries to provide interesting, easy-to-digest videos and give content creators one more platform to monetize their videos and connect with audiences. The new and improved Facebook Reels comes with additional editing features, including video clipping, remixes (allowing users to stitch reels together), creation of drafts and 60-second long reels. According to Brock Cooper of Search Engine Journal, Meta’s massive reach could elevate it from TikTok, but this is no guarantee people will choose Facebook Reels over the “more familiar TikTok.”
Google Is Testing a New Messaging Feature Allowing Customers To Message Merchants: Customers may soon be able to message Google Shopping merchants for product-related queries and concerns. Google is running a pilot program inviting a small group of merchants to test out a messaging feature that would enable customers to send messages to the merchants’ customer service email addresses in their Merchant Center accounts. In the invitation email, Google writes, “We believe that this will improve customer trust and traffic to your site.” Google hasn’t said if or when the feature will be available for everyone. But if the company decides to push through and give customers and sellers a new way to connect, it will boost Google Shopping’s value as a shopping platform and become a worthy competitor to eCommerce leaders like Amazon and eBay.
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