Google has created a new small business holiday hub ahead of the festive season. With 2020 having dealt all small businesses a raw deal, this feels like a helping hand from Google in line with the spirit of giving. The holiday hub is packed with resources for business owners or marketers to promote their brand and prepare for what should (hopefully) be the year’s busiest shopping season.
After such a tumultuous year for business in general, business owners no doubt hope the festive season will help them make up for the major losses experienced during the shutdowns.
Many reports state that, in an effort to repair the economy, consumers are making a conscious effort to support local businesses. In a Think With Google article that unpacks the Google 2020 Retail Guide, it’s reported this festive season will see up to 66 percent of consumers looking to their small business owner neighbors for their holiday shopping needs.
So now is the time to take what little budget is left and make some smart marketing decisions. And exploiting Google’s mini-site of holiday marketing resources is a great idea for all small business owners. The hub includes personalized recommendations for reaching consumers across Google’s Search, Shopping and Maps.
Google has not held back this time. In the holiday hub, business owners and marketers are treated to lessons, live streams and how-to guides as well as two brand-new tools: Grow My Store, a customer experience analyzer, and Local Opportunity Finder, a tool to attract prospects to a company’s physical store as seen on its Google My Business (GMB) profile.
The hub includes marketing lessons in the form of short videos, which will help you with your strategy and putting the tools to good use. But wait, there’s more – on Wednesday, you can join a live stream for a one-hour demonstration on using Shopify with Google Merchant Center. You can sign up for the live stream here.
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