SEO News You Can Use: Surprise! Amazon Changed Search Algorithm to Boost Its Own Products

Brandon George
Published Sep 23, 2019 by Brandon George in SEO News, SEO News You Can Use
The views of contributors are their own, and not necessarily those of SEOBlog.com

This likely won’t come as a surprise to many of you, but Amazon has adjusted its own algorithm to benefit, well, Amazon. According to a report last week in The Wall Street Journal, Amazon adjusted its product-search system to more prominently feature listings that are more profitable for the company.

That’s according to people who worked on the project for Amazon, according to anonymous sources cited by the newspaper.

The sources told The Wall Street Journal that late last year Amazon optimized the secret algorithm that ranks listings to boost items that are more profitable for the company instead of primarily showing customers the most-relevant and best-selling listings when they searched (as had been the case for more than a decade).

Of course, the world’s biggest online retailer didn’t publicize the adjustment. Apparently, according to the newspaper, an internal battle has played out between executives for years over whether to make this move or not. The battle pitted Amazon executives who run the retail side (based in Seattle) vs. Amazon’s A9 search team (in Palo Alto, Calif.). The sources told the WSJ that the search team opposed the move.

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Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

Written by Brandon George

Brandon George
Brandon George became the editor of SEOblog.com in 2019. He manages all of the website's content, editorial staff and guest contributors. Since February 2019, he's also served as the Digital Marketing Editor for Thrive Internet Marketing Agency. Previously, he spent 23 years as a professional journalist. He was a senior writer for The Dallas Morning News for 18 years, which included covering the Dallas Cowboys for eight seasons.

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