SEO News You Can Use: Will Google Give You a 'Fast Page' Label? | SEOblog.com

SEO News You Can Use: Will Google Give You a ‘Fast Page’ Label?

Megan Sell
SEO News You Can Use

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Google Chrome version 85 has been released and with it comes a new way of highlighting high-quality experiences for web browsers. The Chrome update will apply the label “Fast Page” to high-performing web pages. This is an effort by Google ahead of The Core Web Vitals update to help users identify the sites for the best browsing experience.

The Core Web Vitals update is only due for release in 2021, but Google has given webmasters ample preparation time to ensure their sites are aligned with the new ranking factors.

The new label “Fast Page” appears when the user performs a long-press on a link. The label will only be displayed when the destination is considered fast by both the Core Web Vitals metrics and the real-world data from users. These two factors must both point to the page being fast, if the page meets the requirements of the algorithm metrics, but if there’s little to no user data then the label won’t be displayed. Historical data counts in this regard, too, as a page may end up with the “Fast Page” badge if the URL has been identified as fast to load and browse by previous users. If a page has insufficient data that makes it difficult to measure its load speed and functionality, then historical data from the website’s URLs with the same type of structure are aggregated for evaluation.

The Core Web Vitals measure the user experience of websites and this update is an example of Google slowly implementing these new ranking factors into Google Search. For now, this label is only available to Chrome users in Light Mode, which is a feature on Android devices.

Google has assured developers and webmasters that as it implements new features or changes to align with the Core Web Vitals, the definitions and existing thresholds of this update will remain stable. Google has confirmed that any new changes will come only after notice has been given.

When it comes to Google, change is inevitable. But the search giant is doing it differently this time by providing more insights into the “why” and “how” around the Web Vitals update. Right now, the “Fast Page” label is there to improve the user’s experience, but we know if you jump through all the Google hoops you come out the other side ranking higher in the search results. That’s enough reason to invest and improve your site for superior user experience as soon as possible.

More SEO News You Can Use

Having a Wikipedia Page for Your Brand Improves Brand Equity, so it’s Worth the Battle: Michal Pecánek set off to try and set up a Wikipedia page for Ahrefs. He researched, investigated, was successful in getting the page up and then it got deleted. Pecánek has put together an article about his experience with Wikipedia and offers some valuable insights into how to set up your page, from start to finish.

Facebook Announces Paid Events Option for Qualifying Pages: Facebook recently announced its users can now host a paid event on the platform if you meet the criteria. You have the option to host the event through Facebook Live or you can provide an external link to your patrons on receipt of payment. Facebook is also testing out paid events via its Messenger rooms. You can check your page’s eligibility here.

Brands in the Ecommerce Space that Want to Expand for Global Reach Need an SEO Strategy to Bolster This Step: Aleyda Solis, international SEO and founder at Orainti, was a speaker at the SEJ Summit. In her presentation, she addressed selling online in other countries. Solis presented key steps to take if this is how you want to expand your eCommerce store. You can check out Solis’s speaker session here or read Loren Baker’s breakdown of her presentation published on Search Engine Journal.

Your Keyword and Content Strategy is Worthless if it’s Not Backed With Data: Many brands get stuck creating ample keyword-stuffed content in the hopes of it reaching its target audience. But content without a well-researched strategy behind it will always fall short. It should be informed by data analysis that identifies the wins and the gaps in your content. There are four primary types of data you should look to before building out your next content marketing strategy.

If You Launch a New Site on an Old Domain it Won’t Default to Mobile-First Indexing: This is contrary to Google’s announcement a little more than a year ago, when it announced all new sites launched after July 1, 2019 would automatically switch to mobile-first indexing. Only new sites with new URLs will default to mobile-first indexing. Google’s John Mueller weighed in on this topic via Twitter.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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