Keeping up with search engine optimization (SEO) is already challenging, but it can be particularly tough for companies in the tech industry. That’s because a significant portion of these companies’ target audiences don’t consume or search for content like many others do.
There are certainly laypeople in the field looking for simplified information, but many tech professionals appreciate specialized, complex content more tailored to their needs. That’s why you need to slightly alter your SEO techniques when it comes to meeting their needs.
With a few simple tactics, you can improve SEO and attract more prospects.
Many people think that SEO is only about driving traffic to your site, but that is only half of what you need to do. Traffic alone isn’t worthwhile if it isn’t relevant. Instead, you need an SEO strategy that involves creating content designed to convert visitors and multiply your revenue.
This is why it is important to know who your audience is and what they are looking for. Spend some time researching the potential personas of your buyers. Think about their pain points and tailor the information to address common concerns. Your audience is likely looking for very detailed, technical information instead of a sales pitch, so do your research to find the topics they are interested in.
After you learn about their interests, it’s time to do keyword research. Determine the keywords they are looking for online – it’s vital to grow your company through organic traffic. Don’t stop once you have a list of keywords.
It is particularly important for tech companies to continually update their strategies. Concepts, terms and phrases are always evolving, which means you can’t just create a list of keywords and then forget about them.
Instead, plan to regularly revisit the keywords and find new ones. Staying updated on queries allows you to create a more effective strategy to market your content. It can also help you come up with relevant future topics.
Using a keyword tool can also tell you how much competition a particular phrase or query has. The lower the competition, the easier it is for your page to rank for it. But you also want to look for ones that are being searched for the most. You might be surprised to see which ones rank the highest on results pages.
To craft a reputation for creating information technology (IT) topics and using relevant keywords, you need to stay consistent in how often you publish content and the message you are sending.
Maintaining consistency helps you build credibility, allowing search engines to recognize your online presence as an authoritative source and thought leader. It also tells search engines that your site isn’t stale – when you publish well-written, high-quality posts, you’re showing that you’re relevant.
If you are concerned about being able to push new content forward consistently, begin with what your employees can handle. That might be only a couple of posts each month. You can also update your existing posts strategically, which is very important in the tech industry.
Information in this field can quickly become outdated. Just ensure that your content is what your audience wants to see and allows search engines to establish patterns your business wants to be known for.
Your visitors won’t want to stay on your site if it is slow, especially if you are trying to sell a tech-related service or product. Today’s website users expect sites to load in just a couple of seconds, and if they don’t, a user will go to the next result.
Plus, the slower your site loads, the higher its chance of being penalized and not showing up at the top of the results pages.
Some search engines have tools that allow you to analyze your site to see what can be improved. Speeding it up might be a simple fix that involves optimizing its format for the web or decreasing image sizes.
Many times, searchers are looking for location-specific information. So, if you take the time to make a page specific to certain regions or cities, you can greatly boost your visibility and reach.
Create pages specific to areas you often serve or areas where you have offices. Even though many IT companies do remote work, people still want to have a local company they can turn to. So even if you serve areas around the country, you’ll still want to include the names of cities and regions near you so people in those spots can find you easily.
If you want to interact with your visitors in a personalized, casual way, social media is a must-have.
When it comes to the competitive IT world, social media lets you set your company apart by allowing you to share personal information, behind-the-scenes posts or humor, showing the humans behind your organization. Social media channels are also great places for promoting your existing content.
Whether it’s current news, whitepapers, blog posts or data from a third-party resource, you have a powerful tool to drive quality traffic to your site. Just make sure that whatever you post is helpful and has a purpose.
Social media users don’t want to hear sales pitches on your product or service. While you can still make them aware of your product or service, ensure that most of the time, you are adding value and engaging with your audience.
Although you will be focusing on coming up with text that has the right topics and keywords, as well as variations on them, it’s still important to follow best practices for on-page SEO.
For example, one of the biggest mistakes when using these phrases is keyword stuffing. Rather distribute the keywords naturally in the title, meta description, URL title and images’ alt tags.
Remember, if your content isn’t valuable, on-page elements won’t do much good. Instead, publish educational information to solve problems and add value to your visitors. Don’t just promote your service or product.