10 Important SEO Tools for Monitoring Your Website in 2021

In the early stages of a start-up, it is imperative to build healthy word-of-mouth marketing among the prospects and customers in your target group. It is important to achieve all the business milestones of the early stages of a start-up and in the process, online marketing endeavors can often take a backseat.

The concept of search engine algorithms can be overwhelming and building a strong presence online can seem like a daunting task. To grow your online presence, it is important to check your sources of traffic. It is even more important to check the quality of this traffic and analyze if you are reaching the right target audience. 

The key element of a successful website and its marketing is to efficiently strike a balance between organic and paid traffic. You must always strategize to make the most out of the allocated funds. Hence, online SEO tools are an imperative part of your online strategy if you are looking to grow your presence and business in the short- and medium-term. 

You must focus on building a healthy online presence in the early stages of a start-up.

That said, here are some great tools to help you assess your website traffic and overall performance. These tools will also help you figure out search engine algorithms and help you improve your content with more relevant keywords.

1. Google Analytics

Google Analytics mainly helps you to assess the quality of traffic to your website and identify the main sources of your site traffic. It can be a great tool for SEO analytics as it allows you to collect meaningful information as well as track and analyze market data to contribute to the overall growth of your website. 

Google Analytics easily churns out custom reports so you can better understand the nature of your traffic and also the efficiency of the landing pages you’ve created to guide your site visitors. It helps you to find patterns and changes in traffic and accordingly assists with the proper planning of marketing campaigns.

Furthermore, Google Analytics can help you determine the best-performing landing pages that are deserving of a meticulous SEO strategy. With this knowledge, you can ensure that your landing pages are user-friendly and conducive to a seamless digital user journey. 

If you are an eCommerce site or a knowledge-based service site, you might have your own internal search engine. With Google Analytics, you can find out the most-used keywords and optimize your blogs accordingly.  Learn more about Google Analytics and find out what else you can do with this powerful tool.

2. SEMrush

SEMRush is a convenient tool that is trusted by digital marketers across the globe. It is a one-stop solution for gauging the SEO effectiveness of your ad campaigns. It helps you track the following parameters effectively:

• The organic rank of a domain on Google search engine results pages
• Google pay-per-click (PPC) ads and their positions
• Cost-per-click (CPC) of ads and competitor analysis

It also strengthens your content marketing efforts and helps you choose valuable keywords for your marketing campaign.

SEMrush gives you insights for effective link building by helping you gauge the traffic and domain authority (DA) of the websites you want to partner with. If you are a beginner who is looking to monetize your blog, SEMrush is a great place to start.  

It’s very simple to understand and its plugins will help you search and analyze the right competitor websites on SERPs. Learn more about SEMrush to decide whether this tool can work for you.

3. Ahrefs

Ahrefs is an effective tool for a website audit, keyword research, link building and rank tracking. When it comes to the sheer volume of website crawlers, Ahrefs is second only to Google and is one of the most recommended SEO tools online. This is an excellent avenue to improve your off-page SEO efforts.  

You can use this tool for effective competitor analysis and finding which part of your website needs improvement to rank better in the SERPs. Ahrefs is mostly used by:

• Small businesses that do their own SEO
• In-house marketers for a company
• Affiliate marketers that run several sites
• New bloggers looking for cost-effective options to grow their website and online business

If this sounds like you, be sure to learn more about Ahrefs and how to use it to your advantage.

4. KWFinder

Generally, short-tail keywords are heavily dominated by authority sites. Therefore, it is advisable for businesses to go for medium or long-tail keywords to build an online presence. Experts use this tool to look for the best keywords to help them meet their SEO goals and run analysis reports on backlinks and SERPs. 

KWFinder provides a rank-tracker tool that helps you track improvements based on one key metric. It also shows historical monthly volume trends to help you make an informed decision.

To know more, check out KWFinder’s tutorials – they are simple and easy to follow.  

5. Moz

Moz helps to correctly optimize your pages for the right target keywords. Moreover, it helps you run successful SEO campaigns. Moz helps you understand your audience better and figure out how people search for your business. You can optimize your keywords accordingly to attract more qualified leads to your website.

Moz Pro provides a crawler that digs through your website to find problems and fix them, reporting errors as soon as they are found.

For more of what Moz can do, head to its website.

6. Ubersuggest

Ubersuggest is a tool created by SEO expert Neil Patel. It is a free keyword finder that helps you correctly match your keywords with the search intent of the user. This tool is great for organic SEO and paid search. It helps you find profitable keywords which are easy to win and can conveniently be used as an extension on your browser. 

The key metrics used by Ubersuggest in its reports are:

• Historical volume of keywords
• Thorough competitor analysis
• Cost-Per-Click
• Seasonal trends of online campaigns and content

Find out more about what you can do with Ubersuggest and decide whether it’s the right tool for you.

7. WooRank

WooRank offers paid as well as free options to track and report your marketing data. You can draw a comparative analysis vis-à-vis your competitors to check if the content is overlapping with theirs. It tells you where your website is lacking from a technical as well as content point of view. WooRank also helps you find duplication of content and also alerts you of any security issues with the website at any point in time. 

Moreover, it suggests a step-by-step guide on how to fix any glitches on your website. In short, it is a complete marketing tool for your website which can massively enhance the productivity and efficiency of your team. Technical website audits by scheduled automated website crawlers are a big plus, but bear in mind this is largely a paid platform. 

Read more about WooRank to know if the cost could be worth it for you.

8. MoonSearch

MoonSearch is a free backlinking tool with a custom-made metric known as MoonRank. According to its website, MoonRank is a ranking algorithm used to evaluate a website’s popularity. It uses a complex algorithm to analyze and calculate information about website traffic quantity, backlink quality and the domain’s reputation. 

A detailed domain analysis will show the following parameters:

• Description
• Number of daily and monthly visitors
• IP Address
• Location and provider

It also helps to gauge the revenue potential of your site via competitor websites and produces results at an impressively high speed. Head to MoonSearch’s website to learn more about these benefits.

9. RankMath

RankMath is a go-to WordPress plugin that makes day-to-day monitoring of your website seamless. It helps to optimize your page title and meta descriptions. Besides, it also helps to monitor 404 errors and create XML sitemaps to identify fresh content opportunities. 

Its modular framework helps you get complete control over what you use. This means you can pick and choose your features with more freedom than you would get with an all-in-one plugin. It helps you to run your SEO audits based on 30 known factors and is fully compatible with WordPress Gutenberg and Classic Editors. Learn more about RankMath – it could be the ideal tool for you.

10. Yoast

Yoast is a great tool for beginners. It is straightforward to handle and is highly recommended for people who run their own businesses. Yoast shows a simple traffic system and gives you key insights about where improvements need to be made. It also helps you to improve your site readability and thus helps to reduce the complexity of your blog.

The Yoast SEO blog has some key tips and tricks to get your on-page SEO in order with minimum effort, so be sure to check it out and brush up on your Yoast knowledge.