The question of whether search engine optimization (SEO) or pay-per-click (PPC) advertising is better is one of the biggest debates you may come across in the digital marketing universe. If you are a newcomer in online business, you must be aware of the pros and cons of both. But, most important of all, you must learn what is the best way to pump up your sales.
If your business has had an online presence for a while, you might have heard the general consensus is that PPC advertising is expensive, but you get immediate results, whereas SEO is not costly but time-consuming and only after consistent effort will you begin seeing positive results.
The fact is, this is a very generalized view and there are a few more aspects to account for when debating which strategy is best. In this blog we’ve tackled this topic from all angles to finally put a full-stop to the unending SEO vs. PPC debate.
To begin with, let’s walk through the advantages and disadvantages of SEO.
Many companies (especially startups) love SEO and search marketing. The main reason is that it is free. It’s a marketing strategy that increases the online visibility of your business. When done right, it has the power to push your website on top of the organic search results.
However, SEO takes time, effort and consistency and, if you have an established online business, you know that the time is money. Using SEO for promoting your business depends heavily on your niche and its rarity. Top-notch content is the key to any SEO strategy’s success. While paid ad campaigns bring immediate results, properly-optimized content generates traffic to your website and builds trust with your audience.
Here are the vital elements of a top-class SEO strategy:
When you execute the right SEO, it does wonders for your brand online. Most of all, your website will earn the reputation of being one of the most trusted and reputable resources for visitors.
In a nutshell, SEO gives you an edge over your competition. It helps you display the worth and character of your website.
But, here’s the big, dramatic twist. PPC gives nothing when you don’t pay the piper, but a well-optimized content strategy and search marketing strategy continuously generates a significant return on investment (ROI) for years.
Apart from this flaw, there’s one more. This marketing tactic depends on Google algorithms that change frequently. As a result, whenever the algorithm changes, you have to modify your strategies and track them. If you do not get the required results, you have to make changes again so as to retain traffic and ranking position.
It is not a limited service. It is for everyone. As it takes nearly six months to show results, it’s good to start working on it as soon as possible. Line up the SEO tactics you want to employ when you plan the platform and structure of your business’s website.
Remember – the sooner you start, the sooner you’ll get results.
PPC is ideal if you own an eCommerce website. It’s a great tactic to promote your product or service. Even though many would say that PPC is a costly and less efficient marketing method, it’s not always true.
To put it simply, PPC is much more than traditional advertising. It allows you to showcase your product/service right when a consumer looks for it by searching a particular keyword. Moreover, you only have to pay for this service when the consumer clicks on your ad.
Like every other marketing tactic, PPC has its downfalls. The thing is, some disadvantages might not really be cons for some brands. For example, if your company has a more considerable profit margin and can afford to spend on ads then PPC is a quick and easy win. But, in the bigger picture, it may not be ideal as you earn just a dollar after paying $0.98.
It’s simple, when you have budget, go for PPC. It will keep flourishing your business while generating organic traffic to your website.
It’s still hard to determine the definitive winner among these two marketing tactics as their results vary from brand to brand. For the majority of online companies, the combo of both has earned the best outcomes.
The integration of SEO and PPC can increase your brand value as you take up more space on the search engine results pages (SERPs). It also helps you achieve both long and short-term goals. It goes without saying that when PPC and SEO are used in conjunction work you can generate the maximum ROI.