SEOblog Interview: Atlanta SEO Expert Jason Sirotin from Brain Bytes Creative

We’re excited to have interviewed Atlanta SEO expert Jason Sirotin from Brain Bytes Creative for the next installment of our Featured SEO Expert Series! Brain Bytes Creative is one of SEOblog’s Top SEO agencies in Atlanta.

Jason Sirotin is a serial entrepreneur who has built two successful agencies in Georgia: namely, Entertainment Creative Group, which is a video production and post-production company, and Brain Bytes Creative digital marketing agency. Brain Bytes Creative was recently named as one of the best branding agencies and mobile app developers in Atlanta for 2019 by Expertise.com.

Jason admits to having an obsession with digital marketing. It all started in 2007, and to date, he has spent more than 30,000 hours studying and working the craft of SEO with a focus on organic search. Jason is passionate about helping small businesses and enterprises understand, implement and evolve digital marketing efforts. This is the reason he built Brain Bytes Creative; with the mindset that digital marketing is often made to seem so complicated and there’s a lack of transparency. Through education and understanding, Jason believes that anyone can be a search expert if they take the time to learn and put the concepts into practice.

What Would You Say is Unique and/or Challenging About the Atlanta SEO Industry?

“The most challenging thing we experience is lack of transparency in the space in general. Agencies try to keep their strategies a secret. Often they don’t educate their clients, keeping them in the dark, which creates distrust and confusion. These secretive practices position clients years behind the curve because they don’t have an understanding of what they’ve been doing and what’s been working or not. By the time they come through our doors we need to do a full deep dive, uncover the facts of what has been happening to their account and then educate them on a go-forward strategy.”

How Does Your Agency Stand Out in a Crowded Market Like Atlanta?

“We are transparent and highly skilled. At Brain Bytes Creative we aim to educate clients and have them play a role in understanding their digital marketing efforts. Smarter, more informed clients are better and more successful clients. We know that mutual success is the only way to grow our business and that’s what we love about the digital marketing space. When the machine is humming everyone wins! “

Can You Share a Success Story From a Local SEO Campaign Centered Around Atlanta?

“Most of our campaigns are national but we do a ton of our testing in the Atlanta market because it is such a strong and diverse designated market area (DMA). However, we have one large local client, Resurgens Orthopaedics, which operates 26 locations in the Atlanta Metro Area. We have been their agency of record (AOR) going on three years now and 2019 was a landmark year. Here are some of the highlights:

Organic Traffic:

Overall Organic Traffic is up by 25.9% YOY
Spine Center Organic Traffic is up 231.88 YOY
Foot and Ankle  Organic Traffic is up 546% YOY
Hand and Wrist Traffic is up a whopping 2,439.63% YOY
Sports Medicine Organic Traffic is up 106.36% YOY
Trauma organic Traffic is up 48.97% YOY
Elbow Organic Traffic is up 597.84% YOY
Knee Organic Traffic is up 58.94 YOY
General Orthopaedics is up 59.97% YOY
Hip Organic Traffic is up 307.68% YOY

New Users:

Up 8.67% YOY

Bounce Rate Improvements:

Down 16.62% (24.68% vs 29.60%)

Click to Calls:

Up 6.34% YOY

This video also highlights our massive wins from 2018 which are equally impressive and serve as a nice case study over all efforts!”

What Is The Best Advice You Ever Received in Business?

“The best advice we have received is to be transparent with your clients. Secrets and intrigue complicate relationships and destroy trust. We believe in doing the right thing by our clients with the hopes that in many ways, they can become self-sufficient.

However, we know there will always be a need for us. We provide value and knowledge beyond what a client can or wants to do themselves, so we have no fear about sharing everything. Another piece of valuable advice was from our staff over the years; our open door policy and radical candor makes us all better. Egos be gone! Do great work. Get shit done! Be awesome!”

What Do You Think is The Most Important Quality That Makes an Agency Truly Great?

“A great agency is thoughtful and collaborative. The best agencies help carry the mental load for clients and bring in a sense of relief rather than becoming a source of stress. Our belief is that we are partners not vendors, and that mutual success is the key to long lasting and powerful relationships.”

Any Predictions For The Future of SEO?

“Audio. Audio. Audio. With more and more voice search human language and available audio is critical. Our belief is that eventually every great web page will have an audio component so people can get information in a more passive way whether it be in their kitchen…’Hey Alexa, how can I not cry while cutting onions?’ Or in your car… ‘Hey Siri, how do you treat a fever in a child under one years old?’  The ability to get the information you need without reading is critical to the future of the internet and online search. You can already see this trend taking root and when someone reads this in four years they will say… ‘Wow. Brain Bytes creative called it!’”

What is Your Reaction When You Hear That “SEO is Dying”?

“Our immediate reaction is that SEO is more alive than ever but it’s an evolution and we can’t get stuck in the old ways of doing things. The web is changing minute-by-minute and you need to adapt. Until people stop using search engines, or services like Alexa that tap into search engines, SEO will be around a long time. That said, SEO is becoming more personalized and people who say it’s dying are not thinking about the importance of proximity and providing the best answer. It becomes a new game. People who say SEO is dying are not studying the internet, they are speculating and doing so with bad information and a hardening of the brain. Everything. EVERYTHING EVOLVES!”

What Do You Think is The Most Important Contributor to Keeping Clients Happy?

“Honesty, integrity, grit and passion. It starts with being responsive and ends with being thoughtful and data-driven. At the core this is who Brain Bytes Creative is. We believe in treating clients how we want to be treated, and how we expect to be treated by our co-workers and clients. We do not settle for bullshit. We push for facts and we fight for what is right for ourselves and our clients. We are all on this journey together. There is no reason that it needs to be painful. Let’s have fun, stay excited and make lots of money as a team!”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.